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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

SEM 90
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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. The way we can combat that, is by constantly adding new features and services, which give users more reasons to stick with us.

PPC 113
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

For businesses, these are now prime sources of business networking, customer service, and client leads. Techniques include search engine optimization (SEO) and paid result placement. Pay per click (PPC). Facebook alone has 800 million active members. Do you have a business presence there? Search engine marketing (SEM).

SEM 95
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Techniques include search engine optimization (SEO) and paid result placement. Pay per click (PPC). Facebook alone has 500 million members. Do you have a business presence there?