Both Sides of the Table
MARCH 14, 2013
Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. ” Can you imagine that ever getting inches in the press? I am a VC.
Both Sides of the Table
FEBRUARY 20, 2012
It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips.
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Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. How do people drive SEO growth?
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). But don’t let this information get out into the general press and don’t market more than a few months out. You’re reading their press releases or blog posts. You don’t.
Both Sides of the Table
MARCH 8, 2010
As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. Blogging is an important way to build an audience and also drive SEO traffic. Don’t just write a carbon copy of what somebody else is doing. Every time I write a post I send it out on Twitter.
InfoChachkie
JULY 23, 2012
Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” We have never done a press release. Write Your Own Playbook.
socalTECH
FEBRUARY 23, 2009
San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks.
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