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Investors cozy up to LA-based ettitude’s bamboo bedding and sleep wear with $1.6 million

TechCrunch LA

Co-founded by the Melbourne, Australia native Phoebe Yu and serial entrepreneur Kat Dey, ettitude sells high-end bamboo bedding made using a process she first heard about in her old job working as an exporter helping chain stores source textiles in China. So Yu turned to AngelList, which is where she found Dey. ”

Sample 184
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5 “What-Ifs” To Include In A Startup Financial Model

Startup Professionals Musings

The way to start is with a sample financial model, available from many sources on the Internet, such as over 200 downloadable free from the Corporate Finance Institute website. Most entrepreneurs realize that doubling their revenue each year puts them in a premium category with investors, so that may be your first target.

Startup 147
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5 Startup Financial Questions Every Investor Will Ask

Startup Professionals Musings

The way to start is with a sample financial model, available from many sources on the Internet, such as over 200 downloadable free from the Corporate Finance Institute website. Most entrepreneurs realize that doubling their revenue each year puts them in a premium category with investors, so that may be your first target.

Startup 123
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Add Real Value To Your Startup With A Financial Model

Startup Professionals Musings

The way to start is with a sample financial model, freely available from many sources on the Internet, such as this one from Entrepreneur. Most entrepreneurs realize that doubling their revenue each year puts them in a premium category with investors, so that may be your first target.

Startup 103
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16 Great Startup Posts from March

SoCal CTO

Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. How do the sample Series Seed financing documents differ from typical Series A financing documents? In response he sent me a competitive analysis.

Startup 150
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A Founder’s First Key Decision Is The Business Name

Startup Professionals Musings

When choosing an identity for a company or a product, simple and straightforward are back in style, and cost less to brand. Avoid picking names that don''t allow your business to move around or add to its product line. This means avoiding geographic locations or product categories to your business name. Keep it simple.

Google 117
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Idea Non-Disclosure Demands Kill Investor Interest

Startup Professionals Musings

Entrepreneurs often get the advice from their lawyers and friends to always get a Non-Disclosure Agreements (NDA or CDA) signed before disclosing anything about their new venture. You won’t last long as an entrepreneur in this category, since a startup is all about taking risks. Who is right? Marty Zwilling.

Ideas 92