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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Marty Zwilling.

Startup 102
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

You are now reading one of about 50 million out there already. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement.

SEM 95
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Marty Zwilling.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

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Be Part of the Entrepreneurial Revolution

Startup Professionals Musings

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Marty Zwilling.

Startup 50
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking.

Customer 164