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HG Insights Powers New Forrester Market Research Offering

socalTECH

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133
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Cylance Names Sales, Product Execs

socalTECH

Irvine-based antivirus software developer Cylance said on Thursday that it has named two new executives at the firm, to help it with global growth. Cylance said it has named Rahul Kashyap as Chief Product Officer and John Giacomini as Executive Vice President, Global Sales. READ MORE>>.

Sales 100
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Seismic Names VP

socalTECH

San Diego-based sales enablement and marketing software developer Seismic said this morning that it has named Heather Cole as the company Vice President, Market Growth. Cole was previously VP and Research Director at Forrester-SiriusDecisions.

San Diego 113
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3 Mistakes Software Developers Make That Can Cost You Your Business

Inverted Software

At Inverted Software we often help our clients manage offshore and onshore development teams. Our proprietary processes and unique experience helps us evaluate and correct software development practices that have proven inefficient and instill practices that insure productivity and success. Miscalculating Financial Data.

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Velocify Names New Marketing VP

socalTECH

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development.

Marketing 100
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10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done.

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10 Ways Your Startup Co-Founder Is Like A Good Spouse

Startup Professionals Musings

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done.