socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

MARCH 27, 2012

Los Angeles-based Mogreet , the provider of video-based, mobile marketing services, is in the midst of and expansion, including the hiring of two executives to its sales and marketing team. Venture backed Mogreet provides its video-based, mobile marketing services to brands. READ MORE>>.

Mogreet 228

Mogreet Sales Marketing Social Media 228

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Proactive customer service.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Proactive customer service.

Social Media 59

Social Media Media Entrepreneur Platform 59

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 148

Social Media Startup Commerce News 148

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Custom Customer Media 99

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Custom Customer Media 91

Eric Greenspan

NOVEMBER 5, 2009

I’ve been learning a ton about social media lately, but I have to say, I never feel like I’m actually getting anywhere with it all. But I’m not really selling a product or service. Anyhow, sorry to rant, but I’m frustrated with social media and the concept in general.

Social Media 100

Social Media Media Sales Marketing 100

socalTECH

OCTOBER 31, 2013

Santa Monica-based Nimble , the developer of customer relationship management and contact management software, said today that it has linked its app into social media management service Hootsuite. nimble hootsuite social media management contact sales software saas' READ MORE>>.

Social Media 138

Social Media Santa Monica SaaS Screening 138

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Proactive customer service.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. With every business being global in scope and always-on, a phone-in service available in a local time zone during work hours only, is not competitive.

Custom 171

Custom Customer Social Media Design 171

SoCal Tech Calendar

FEBRUARY 10, 2012

Thursday, February 16, 2012 -- Optimizing Websites, Social Media and Mobile Devices: Risk and Reward in the Wild West of Technology. ebsites are becoming more interactive and mobile applications are impacting brand awareness and sales. Do you wonder how to best utilize your mobile applications to improve your business and brand?

Social Media 100

Social Media Mobile Media Technology 100

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Social Media and Urban Development in Hollywood.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

SEPTEMBER 11, 2012

Aliso Viejo-based CitizenHawk said today that it has hired a new Regional Sales Director. The firm--which provides online brand protection services to companies--said Brian Conchuratt has been named to the position. READ MORE>>.

Sales 133

Sales Media Software Services 133

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. One of these experts, David T. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

MARCH 14, 2018

As part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. Today's interview is with Jon Ferrara of Nimble (www.nimble.com), the maker of contact management software-as-a-service.

Custom 166

Custom Customer Conference Social Media 166

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Digital commerce: infinite options for buying goods and services online. There is still infinite room for new startup sales modes and models. More and more company and personal services are being virtualized to the Cloud.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. MomentFeed is venture backed by Level Equity, Signia Venture Partners, Draper Nexus and DFJ Frontier.

Draper 124

Draper Southern California Santa Monica Social Media 124

Startup Professionals Musings

SEPTEMBER 2, 2018

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business.

Services 72

Services Startup Training Writing 72

Startup Professionals Musings

APRIL 29, 2023

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Social media facilitates marketing and sales. Isn’t it time that you joined the movement?

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

socalTECH

DECEMBER 11, 2012

Santa Monica-based Nimble , the developer of social, contact relationship management software-as-a-service, said this morning that it has tied its service with HootSuite , which develops a social media management product. Nimble said the move will allow users to connect their social media efforts with social CRM.

Social Media 150

Social Media Santa Monica Media Sales 150

Startup Professionals Musings

SEPTEMBER 25, 2013

Don’t hope that a miracle will happen and your products and services will sell themselves. Be passionate about what you are selling, and decide to be of service, by providing your customers with something of value in exchange for deserved payment. Socialize your message. entrepreneur focus Julie Steelman sales startup'

Sales 105

Sales Entrepreneur Mentor Custom 105

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. One of these experts, David T. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Custom 146

Custom Customer Marketing Startup 146

Startup Professionals Musings

MAY 1, 2022

Parroting a generic message that you have great service, great value, and a great selection says you have nothing unique. Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials. Don’t dumb it down for social media. Give yourself the “So-what?”

Marketing 141

Marketing Startup Social Media Technical Review 141

Tech.Co

JANUARY 3, 2020

Point-of-Sale Systems. With in-person sales still accounting for more than $3 trillion per year , it's safe to say the original shopping methods are going to stick around. Similarly, despite the rise of services such as UberEats and Deliveroo, the experience of eating at a restaurant can't be replaced. Field Service Software.

Technical Review 91

Technical Review Software Review Social Media Platform 91

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162

Marketing Social Media Metrics Custom 162

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. With every business being global in scope and always-on, a phone-in service available in a local time zone during work hours only, is not competitive.

Custom 57

Custom Customer Services Social Media 57

Startup Professionals Musings

AUGUST 3, 2020

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business.

Startup 174

Startup Training Services Writing 174

SoCal Tech Calendar

JUNE 7, 2016

The two said that Newegg will provide access to the retail market for Indiegogo campaigners, and will provide distribution and fulfillment services to those projects. Financial details of the deal were not disclosed.

NewEgg 100

NewEgg Social Media Sales Los Angeles 100

Startup Professionals Musings

APRIL 7, 2021

All too often I talk to startups which still don’t have a social media plan even though most of their customers now use social media as a key part of their buying decision. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

MAY 14, 2023

Be a miser with contract services and facilities. Use social media for early marketing. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. Getting a sales contract before manufacturing inventory.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

socalTECH

JULY 21, 2011

Rob Reed: The position of MomentFeed, is that it is essentially a layer in the location based services stack. They have an interest in all of the data being generated through location based services apps, which give them an opportunity to connect with consumers. Now, what we've entered is actually Social Media 2.0,

Social Media 248

Social Media Zumbox Media Startup 248

Startup Professionals Musings

JUNE 27, 2014

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business.

Services 105

Services Startup Training Writing 105