Remove SEM Remove Sites Remove Tool
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s why super smart people shouldn’t hate on the idea of simplifying if it provides a tool for the masses. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. ” Me? Underbelly.

Marketing 379
article thumbnail

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

Ethan had pointed out to me that merchants were being barraged by “deal site” wanting to drive customers in the door but they didn’t have great tools to manage their customers. I think it’s a beautifully designed site and product. I told him that this had been a big theme for me for some time.

CTO Coach 360
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. Rumored to be appox. Primarily targets SMBs.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below.

Customer 164
article thumbnail

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Customer 146
article thumbnail

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Marketing 114