Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Today awe.sm The other major pilot customer was. I have been using the basic awe.sm

Marketing 307

Marketing Technical Review Startup SEM 307

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Tech Zulu Event

SEPTEMBER 19, 2010

Social Media Week (SMW) is finally here and is set to be one amazing week filled with panels, discussions, networking, and much more. What is Social Media Week? Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media.

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. AdReady – Develops software tools and management platform that assists content publishers and ad agencies with the creation of display ads. OTHER DEALS. Rumored to be appox. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Social networks continue to drive conversion of marketers.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

JANUARY 17, 2013

There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise. Generate leads for your product.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

MARCH 16, 2014

There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise. Generate leads for your product.

Marketing 102

Marketing Funding Social Media SEM 102