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TrueCar Wins AARP

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Santa Monica-based TrueCar , which operates a technology driven, car buying service, has inked a big deal with the AARP , the group which serves people age 50 and over. truecar aarp automobile buying program pricing price auto' Financial impact of the deal was not announced. READ MORE>>.

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TrueCar Launches New Website, Ad Campaign

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In a major launch, Santa Monica-based TrueCar , the online new and used car pricing website, said it has launched a redesigned website and new ad campaign. TrueCar, which is headed by Scott Painter, said it has launched a $7.7M advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand.

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TrueCar Adds Two More AAA Clubs

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Santa Monica-based TrueCar announced Monday that it has added two more, AAA clubs to its list of customers using its services. TrueCar said that it will power the online car buying programs for AAA Oklahoma/South Dakota and AAA Hoosier, the 21st and 22nd AAA organizations using TrueCar's services.

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TrueCar Swizzles Billing Model, After Pressure From States

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Santa Monica-based TrueCar , the online auto buying site led by Scott Painter, said Monday that it is addressing compliance issues and concerns with its service with a change to its billing model. TrueCar said Virginia has been okay with flat fee billing since January of 2001.

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TrueCar Dealer Sales Pass 700,000 Vehicles

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In a sign of how large of an effect Santa Monica-based TrueCar has had on the automotive industry, the company said Tuesday afternoon that its dealer partners have just surpassed 700,000 new and used vehicles sold using its sites. TrueCar's data from those purchasing programs fuel the data it uses on its consumer facing website.

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TrueCar Updates Used Car Valuation Site

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Santa Monica-based TrueCar , the car pricing and information site, said Monday that it has updated its ClearBook used car valuation site. TrueCar said the updated, ClearBook 2.0 TrueCar said the updated, ClearBook 2.0 TrueCar is headed by Scott Painter. ClearBook was originally launched in February. READ MORE>>.

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TrueCar Names CMO

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Santa Monica-based TrueCar , the publisher of real-time automotive pricing information headed by Scott Painter, said yesterday afternoon that it has appointed Todd Daum as Chief Marketing Officer. Daum joins TrueCar from Automoti.com, where he was Chief Operating Officer. Automoti.com was sold to Hertz in 2009. READ MORE>>.

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