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Magnite Prices $350M Offering

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Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

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TubeMogul Acquired By Adobe For $540M

socalTECH

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. per share for TubeMogul.

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Magnite Acquires SpotX For $1.17 Billion

socalTECH

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 Magnite says the combined companies would have a full year, 2020 non-GAAP net revenue of $350 million. billion in cash and stock.

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OpenX Revenues Rise To $172M

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Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. The privately held company said the results represented its tenth straight year of growth.

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Rubicon Project Passes $100M Mark, Sees $125.3M In Yearly Revenues

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Los Angeles-based online advertising technology developer Rubicon Project > has just passed the $100M mark, reporting yesterday that its 2014 year end revenues were $125.3M. The details came as the company released its fourth quarter results, where it reported net income of $1.4M on revenues of $41.8M for the quarter.

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AtomicMe Connects Social Networking, Revenue Sharing

socalTECH

A new, Los Angeles startup, AtomicMe , said this week that it is looking to tie together social networking activity with the interests users are passionate about--by sharing advertising revenues with those users.

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OpenX Hits $100M In Revenues

socalTECH

Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company explained that mobile advertising, in particular, grew 100 percent, and is now 25 percent of the company''s inventory.

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