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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Wayne Gretzky.

.Net 100
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. free weekly Infochachkie articles! Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Going Beyond The Question.

.Net 168
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. free weekly Infochachkie articles! Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Going Beyond The Question.

.Net 182
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What is the real goal for our management and company?

Berkonomics

But that is a number in a vacuum without at least two other measures: return on investment (ROI) and percentage of net profit to revenue. Microsoft, Google, Amazon and other great firms generate billions of revenues and profits and even have a high ROI and high net profit percentage. Comparing ourselves to the giants.

Company 156
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Inventor Or Innovator – Which Are You?

InfoChachkie

This article originally appeared on Forbes HERE. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Philo was an inventor, not an innovator.

Ideas 221
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Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

A version of this article previously appeared in Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! When we launched GoToAssist, we offered our customers the option to brand the customer-facing webpages with their logo and brand colors. How Much For A Rib?

Pricing 100
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How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

And NOT even because they give until death refunds if a customer is ever dissatisfied with a purchase. He says he cares most about “focusing on customers for life”. His email list is everything. When someone purchases your product, get their email to be able to invite them to the next soirée. Isn’t that old school?

Metrics 87