.Net Customer Pricing Social Media 
Startup Professionals Musings
JANUARY 5, 2020
As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.
Startup Professionals Musings
APRIL 26, 2015
Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.
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Startup Professionals Musings
AUGUST 4, 2017
Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.
Startup Professionals Musings
MARCH 25, 2023
It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.
Startup Professionals Musings
MARCH 11, 2014
Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.
Startup Professionals Musings
JUNE 21, 2020
It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.
Startup Professionals Musings
MARCH 17, 2017
People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. In today’s customer context, you can foster rapport by dressing like them, making every effort to look attractive, offering compliments, and listening intensely. Now customers look for more.
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