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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.

.Net 100
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5 Key Points Of Focus For Every Scalable New Venture

Startup Professionals Musings

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Neither breakthrough technology nor maximum features will assure that “if we build it, they will come.” Nail the go-to-market strategy.

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Pledgeling's James Citron: Every Business Should Be A Social Enterprise

socalTECH

For this morning's interview, with caught up with serial entrepreneur James Citron , the founder of Pledgeling (www.pledgeling.com), a startup which enables any business to help connect their business with social causes. Citron previously founded and sold Mogreet, a developer of mobile marketing software, among other ventures.

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Entrepreneurs Love Celebrity Investors While VCs (Usually) Hate Them

InfoChachkie

Entrepreneurs typically embrace celebrity investments, while most sophisticated investors prefer to avoid famous entertainment or sports personalities on the cap table. In instances when the celebrity''s brand is aligned with the target market, such as Kim Kardashian''s promotion of ShoeDazzle, this approach works. Share and Enjoy.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Net burn is the amount of money you are losing per month. I often see companies burning $100,000 per month (net) looking to raise $6-8 million.

Startup 383
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Entrepreneurs Are Winning With A New Startup Model

Startup Professionals Musings

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Neither breakthrough technology nor maximum features will assure that “if we build it, they will come.” Nail the go-to-market strategy.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? Entrepreneur of the Year” finalist. Show how production workflow software expands customer reach, streamlines processes and reduce costs, rather than merely introducing the latest technology. Detractors.