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Startup Professionals Musings
JULY 3, 2020
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation.
socalTECH
APRIL 26, 2021
Los Angeles-based ZipRecruiter, a provider of recruiting tools for companies, has filed for a direct listing on the NYSE, saying it is looking to raise as much as $100M in a public offering. The company reported net income of 86.0M The company reported net income of 86.0M
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Startup Professionals Musings
MARCH 31, 2023
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation.
Berkonomics
SEPTEMBER 27, 2018
After presenting a “state of the company” report at a national meeting of resellers for a company where I sat on the board, I was approached by one of the audience members, complimenting my presentation and stating, “I have a problem. Within three months, we easily obtained $3 million of investment at a pre-money valuation of $30 million.
Startup Professionals Musings
OCTOBER 21, 2015
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation.
Startup Professionals Musings
JULY 9, 2018
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation.
Berkonomics
SEPTEMBER 17, 2011
After presenting a “state of the company” report at a national meeting of resellers for a company where I sat on the board, I was approached by one of the audience members, complimenting my presentation and stating, “I have a problem. The tool it turns out had been posted on the company’s website and downloaded by over a million gamers.
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