InfoChachkie
NOVEMBER 18, 2010
As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits. Shots On Goal.
InfoChachkie
NOVEMBER 18, 2010
As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits. Shots On Goal.
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InfoChachkie
MARCH 23, 2015
As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.
Berkonomics
MARCH 11, 2021
Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Using Sean again as a source, we might ask: “How did you discover our company?”
Startup Professionals Musings
DECEMBER 22, 2021
Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Use metrics to assess needs and growth economics.
Startup Professionals Musings
SEPTEMBER 28, 2018
Both want personal satisfaction and financial success. entrepreneurs consistently claim to be happier , and have a higher net worth than employees. Every business depends on customers to thrive, and every employee role has some correlation to customer satisfaction. In fact, U.S. This disconnect will kill your career.
Startup Professionals Musings
JANUARY 5, 2020
Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Supplement this feedback with more formal modern satisfaction surveys, like the Net Promoter Score.
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