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Former Rubicon Project Founder Launches Startup Investment Fund

socalTECH

The former CEO and founder of Los Angeles-based advertising exchange Rubicon Project, Frank Addante, has launched a new, startup investment fund, he announced on Wednesday, saying that after a brief foray into retirement he decided to launch TinkerBarn Ventures, a new startup studio and early stage investment fund.

Invest 113
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The Trade Desk Adds $20M

socalTECH

Ventura-based The Trade Desk , the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. According to The Trade Desk, Alex Kayyal of Hermes will join the company''s board as part of the funding. READ MORE>>.

Ventura 190
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Sorenson Media's Csathy Departs To New Digital Media Effort From Manatt

socalTECH

Manatt said the funding will come from the Manatt Venture Fund, an early stage venture fund which has already invested in more than 90 companies, including Pinterest, Etsy, and Idealab. Boggs helped open up Manatt''s Silicon Valley office in 1998 and San Francisco offices in 2007. READ MORE>>.

Media 168
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Rubicon Project Hails Growth, New Customers

socalTECH

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

Customer 220
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Rubicon Project Surges In IPO

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Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. rubicon project advertising merger exchange exit technology rubi' Rubicon--which priced at $15.00 and Mayfield. and Mayfield.

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The Trade Desk Raises $2.5M

socalTECH

Ventura-based The Trade Desk , a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M in a venture funding round. The Trade Desk operates an Internet advertising marketplace which uses various, in-depth data sources to better target and match advertisers and publishers.

Ventura 145
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Steamboat Invests In Greystripe

socalTECH

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Series C funding today. Steamboat was the lead on Greystripe's 2007 Series B funding; managing director Dan Beldy sits on Greystripe's board.