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Former Rubicon Project Founder Launches Startup Investment Fund

socalTECH

The former CEO and founder of Los Angeles-based advertising exchange Rubicon Project, Frank Addante, has launched a new, startup investment fund, he announced on Wednesday, saying that after a brief foray into retirement he decided to launch TinkerBarn Ventures, a new startup studio and early stage investment fund.

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The Trade Desk Adds $20M

socalTECH

Ventura-based The Trade Desk , the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. According to The Trade Desk, Alex Kayyal of Hermes will join the company''s board as part of the funding. READ MORE>>.

Ventura 190
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Rubicon Project Hails Growth, New Customers

socalTECH

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

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Rubicon Project Surges In IPO

socalTECH

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. rubicon project advertising merger exchange exit technology rubi' Rubicon--which priced at $15.00 and Mayfield. and Mayfield.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. In 2007, Microsoft loudly proclaimed the creation of clickable video ads.

Custom 226
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The Trade Desk Raises $2.5M

socalTECH

Ventura-based The Trade Desk , a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M in a venture funding round. The Trade Desk operates an Internet advertising marketplace which uses various, in-depth data sources to better target and match advertisers and publishers.

Ventura 145
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Sorenson Media's Csathy Departs To New Digital Media Effort From Manatt

socalTECH

Manatt said the funding will come from the Manatt Venture Fund, an early stage venture fund which has already invested in more than 90 companies, including Pinterest, Etsy, and Idealab. Boggs helped open up Manatt''s Silicon Valley office in 1998 and San Francisco offices in 2007. READ MORE>>.

Media 168