socalTECH

APRIL 10, 2015

Los Angeles-based online advertising technology developer Rubicon Project has apparently just hits its one year anniversary on the public markets, saying today that it will be ringing the NYSE closing bell this afternoon. Addante founded Rubicon Project in 2007. READ MORE>>.

Advertising 100

Advertising Acquisition Los Angeles Technology 100

socalTECH

AUGUST 13, 2009

The firm told socalTECH that the boost came both because it has been more aggressive in search engine marketing, and a new travel deals newsletter which has driven customers to return to the site. LowFares said the search engine marketing efforts were the result of additional advertiser relationships the firm has secured in recent months.

Oversee.net 100

Oversee.net Newsletter SoCalTech Sites 100

socalTECH

DECEMBER 5, 2012

Online advertising firm ValueClick said late Wednesday that it has named John Giuliani as its new President and CEO, replacing former CEO James R. Zarley served as CEO of valueClick from 1999 to May of 2007, chairman between May of 2007 to April 2010, and then back to CEO and President since April of 2010. READ MORE>>.

Advertising 140

Advertising Company Companies 140

socalTECH

MARCH 15, 2017

Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. Addante has been CEO of Rubicon Project since it was founded in 2007. Addante remains with the company as Chairman of the company. READ MORE>>.

Yahoo 113

Yahoo Report Advertising Los Angeles 113

socalTECH

AUGUST 24, 2010

The Fox Audience Network was created in 2007 as a spinout of MySpace. Tags: myspace audience network social newtorking advertising. The move comes as FAN President, Adam Bain, is leaving the firm. Mike Jones, President of MySpace, said in a statement that the move would put it in a "great position" to leverage FAN's technology.

Networking 185

Networking Social Network News Advertising 185

socalTECH

MARCH 23, 2010

Ventura-based The Trade Desk , a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M The Trade Desk operates an Internet advertising marketplace which uses various, in-depth data sources to better target and match advertisers and publishers. in a venture funding round.

Ventura 145

Ventura Advertising Sites Acquisition 145

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

APRIL 9, 2010

Vadnais has been CEO of ValueClick since May of 2007, and was the initial angel investor in the firm. Tags: vadnais executive advertising internet valueclick. Zarley, who was most recently executive Chairman at the firm. Vadnais is also being replaced on the baord, by Martin T. READ MORE>>.

Westlake Village 150

Westlake Village Advertising Angel 150

socalTECH

OCTOBER 7, 2009

advertisers have upped their spending on paid search by almost 8 percent in Q3. Covario has been tracking paid search spending since Q1 of 2007, using data derived from 20 of its own, Fortune 500 clients. Tags: covario paid search engine advertising. READ MORE>>.

Paid Search 140

Paid Search Search Engine Optimization San Diego Advertising 140

socalTECH

JUNE 22, 2010

Green was founder of AdECN, an ad exchange purchased by Microsoft in 2007. Tags: exchange advertising acquisition desk trade. Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. and other firms. READ MORE>>.

PPC 165

PPC Ventura SEO Advertising 165

socalTECH

NOVEMBER 11, 2010

Business.com had been the latest success for Southern California entrepreneur Jake Weinbaum, who built the firm from a domain name into a firm with over $50M in revenues in 2007. Tags: business business.com shutdown employment jobs donnelley local search marketing yellow pages advertisement. READ MORE>>.

Santa Monica 236

Santa Monica Southern California Advertising Content 236

socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Donnelley back in 2007. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. READ MORE>>.

Santa Monica 100

Santa Monica Metrics Guide Advertising 100

socalTECH

MARCH 11, 2009

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Steamboat was the lead on Greystripe's 2007 Series B funding; managing director Dan Beldy sits on Greystripe's board. Series C funding today. READ MORE>>.

Steamboat Ventures 100

Steamboat Ventures Invest Burbank Advertising 100

socalTECH

MARCH 11, 2009

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Steamboat was the lead on Greystripe's 2007 Series B funding; managing director Dan Beldy sits on Greystripe's board. Series C funding today. READ MORE>>.

Steamboat Ventures 100

Steamboat Ventures Invest Burbank Advertising 100

socalTECH

JANUARY 25, 2017

Ad-Juster was founded in 2007, and was led by Mike Lewis. San Diego-based Ad-Juster , a developer of automated reconciliation and reporting software for the digital ad market, was recently acquired by Chinese investor Innotech Capitals. Financial details of the acquisition were not announced.

Capital 100

Capital San Diego Acquisition Report 100

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Howard Lindzon: In 2007, Fred Wilson had offered me some share in Twitter, when they were putting together their first round of venture capital investments. Thanks, and good luck!

Ideas 248

Ideas Web Startup Content 248

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

FEBRUARY 4, 2009

Los Angeles-based ManiaTV (www.maniatv.com) is one of the companies, having moved here in 2007 from Denver to take advantage of the local talent. We sell advertising and have been very fortunate to have the best brands advertise on our network. 90 of the top 200 brands have advertised with ManiaTV through our history.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. Jimmy Hendricks: My background is I spent a year at Active.com in 2007 and 2008.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

OCTOBER 25, 2010

billion in 2005, and finally sold again to Google in 2007 for $3.1 Although we're not going to be focused on revenues for a year, it's clear at this time that this kind of real estate is very valuable for advertisers. But, advertisers will know you've got to be where people are comparing products. How is the firm funded?

Startup 210

Startup Advertising Examples Santa Barbara 210

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. Jeff Green: I started my career in online advertising, as a media buyer.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

SEPTEMBER 7, 2010

Zac Brandenberg: The company was founded in late 2007 by Adam and Donna Powell. They launched this business in 2007, with the concept of building another virtual world and large scale game. Zac Brandenberg: I've been in the advertising space, and in online advertising and interactive for much of the last ten years.

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We did a successful trial in 2008. What's the experience of your management team?

Content 189

Content Screening Mobile Customer 189

socalTECH

MARCH 12, 2019

We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. We had a new tablet we had developed back in 2007, and we were asked to come up with concepts to drive cellular usage. If you think about it, advertising is trying to get you to do two things.

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

AUGUST 3, 2012

John Mudge: We launched IBN Sports in January of 2007, focused on creating an interactive, broadcast network for sports. It's a combination of sponsorship, advertising, and for some of our partners, fee for that content. What is IBN Sports? It's a combination of revenue models.

Content 212

Content Google Southern California Orange County 212

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

MAY 7, 2012

building Fine Art America in 2006 as a part time project, and launched the web site in 2007. I grew it from 2007 through. website allowed engineers and engineering firms in the industry to advertise their products online, posts events, and. 2009, at which point it was generating enough revenue for me to live on it full time.

Santa Monica 258

Santa Monica Pricing Sites Sales 258

socalTECH

MARCH 4, 2010

It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. Part of that is transition into paid content. The company is going really well.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

socalTECH

JUNE 1, 2011

It actually closed on New Year's Day, 2007. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Clark Benson: I'm a serial entrepreneur, and have had one prior Internet exit. I sold that company, eCRUSH, which operated espin.com, to Hearst at the end of 2006.

Startup 195

Startup Platform Sites Java 195

socalTECH

AUGUST 10, 2009

We have since raised a friends and family round in 2007, pretty modest--enough to get to our first milestone. We're making money from our advertising, and doing really well. Babette Pepaj: When we first started, we were totally self-funded. In August, the entire economy collapsed and we started thinking about our other options are.

Social Network 174

Social Network Startup Sites Networking 174

socalTECH

JULY 13, 2009

We're also looking at technology in the retail sector, or which touch the retail supply chain--things like out of home advertising, software to optimize the retail supply chain, and other related areas because we know the retail sector so well. An A-round investment in the late 90's, or even in 2005/2006, or 2007, was a $5-8M check.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

socalTECH

FEBRUARY 9, 2009

We saw a continuation of 2006 and 2007, where there were too many "me-too" players. Mark Suster: I would say we were hesitant in 2008. We were hesitant in 2008, because we saw a lack of realism in valuations.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100