socalTECH

JANUARY 25, 2017

San Diego-based Ad-Juster , a developer of automated reconciliation and reporting software for the digital ad market, was recently acquired by Chinese investor Innotech Capitals. Ad-Juster was founded in 2007, and was led by Mike Lewis. Financial details of the acquisition were not announced.

Capital 100

Capital San Diego Acquisition Report 100

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. That one client, plus a need in the market really drove the product. We also mail checks to the advertisers every day, to make sure people get paid.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. We talked with Jeff about his new startup, and where it fits into the Internet ad market. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Howard Lindzon: StockTwits is a verticalized community for people to share stock ideas and market ideas, 24/7. Advertising is one of our revenue streams right now, but not our core focus.

Ideas 248

Ideas Web Startup Content 248

socalTECH

SEPTEMBER 7, 2010

Brandenberg was most recently head of Hydra, and we thought we'd both get some insight into how Meteor is approaching the social games market, how the firm hopes to repeat the success it saw with Neopets, and also what Brandenberg learned from his time at Hydra. Zac Brandenberg: The company was founded in late 2007 by Adam and Donna Powell.

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We did a successful trial in 2008. What's the experience of your management team?

Content 189

Content Screening Mobile Customer 189

socalTECH

OCTOBER 25, 2010

billion in 2005, and finally sold again to Google in 2007 for $3.1 There is a marketing funnel, and the closer you can get to an actual purchase, the more valuable your real estate is. Although we're not going to be focused on revenues for a year, it's clear at this time that this kind of real estate is very valuable for advertisers.

Startup 210

Startup Advertising Examples Santa Barbara 210

socalTECH

AUGUST 3, 2012

John Mudge: We launched IBN Sports in January of 2007, focused on creating an interactive, broadcast network for sports. Because of that, we figured out that we had a market, especially with the movement of ad dollars towards the Internet and Internet video. What is IBN Sports? It's a combination of revenue models.

Content 212

Content Google Southern California Orange County 212

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

socalTECH

MARCH 12, 2019

Two of the hottest sectors in the market today for investments and startups are in the area of machine learning/big data and advancements in automotive technology. We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. How did you end up working in the whole area of automotive AI?

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

MAY 7, 2012

building Fine Art America in 2006 as a part time project, and launched the web site in 2007. I grew it from 2007 through. website allowed engineers and engineering firms in the industry to advertise their products online, posts events, and. 2009, at which point it was generating enough revenue for me to live on it full time.

Santa Monica 258

Santa Monica Pricing Sites Sales 258

socalTECH

JUNE 1, 2011

It actually closed on New Year's Day, 2007. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Clark Benson: I'm a serial entrepreneur, and have had one prior Internet exit. I sold that company, eCRUSH, which operated espin.com, to Hearst at the end of 2006.

Startup 195

Startup Platform Sites Java 195

socalTECH

MARCH 4, 2010

This is a really big, $50 million business at least, and we really want to own the market. It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

socalTECH

AUGUST 10, 2009

I can't think of a more intimate marketing form than that. We have since raised a friends and family round in 2007, pretty modest--enough to get to our first milestone. We're making money from our advertising, and doing really well. They'll go home and make that recipe and talk to my family about the brand. Babette Pepaj: We do.

Social Network 174

Social Network Startup Sites Networking 174

socalTECH

JULY 13, 2009

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. So we think we're the right size for the market in 2009.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

socalTECH

FEBRUARY 9, 2009

They also talked about their outlook on the venture capital market, and how likely they are to be investing this year, given the worried economy. We are not looking to fund people in 2009, who are learning a new market, on our nickel. That market has sort of evaporated for the near/mid term, that's not what we're looking for.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100