socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. PowerMark www.thepowermarkgroup.com , Southern California's premier full-service marketing and. socalTECH readers.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Sponsoring socalTECH's Executive Moves section. Advertisers. Tags: socaltech sponsors. They include: Sponsors. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

Tool 113

Tool Marketing Santa Monica Advertising 113

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

Advertising 100

Advertising Santa Monica Social Media Media 100

socalTECH

SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers. The expansion pushes H Code further into the land of agencies with additional services, on top of its current digital advertising representation services.

Media 124

Media Product Marketing Santa Monica 124

socalTECH

JANUARY 24, 2018

Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. The new campaign theme is build around the phrase, "No hay por que tener miedo" -- there is nothing to be afraid of.

Marketing 113

Marketing Social Media San Diego Advertising 113

socalTECH

JULY 18, 2018

Los Angeles-based AdQuick , the outdoor advertising marketplace founded by veterans of Instacart, said this week that it has raised $2.1M AdQuick, which launched its marketplace for outdoor advertising space, launched its services in 2017. more in funding. The new funding came from Initialized Capital. AdQuick previously raised $1.1M

Advertising 100

Advertising Seed Funding Los Angeles Capital 100

socalTECH

JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

OpenX 178

OpenX Advertising Pasadena Web 178

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Technology.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

JULY 21, 2014

Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings. leadbolt mobile advertising exchange monetization connect' READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Platform 138

socalTECH

AUGUST 27, 2012

Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year.

OpenX 169

OpenX Advertising Mobile Los Angeles 169

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Perfect Market was advised by Headwaters MB in the deal. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

JULY 2, 2012

Los Angeles-based SodaHead has tapped a digital advertising and marketing agency to represent its inventory on a real time bidding platform. According to engage:BDR, which operates the First Impression real-time bidding platform, SodaHead is adding its more than 10 million monthly unique visitors to its platform.

Advertising 190

Advertising Platform Los Angeles Sites 190

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Binary Pulse Technology Marketing (www.binarypulse.com). Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section. Advertisers.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

socalTECH

NOVEMBER 20, 2017

Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda joins The Trade Desk from fashion brand Tory Burch, where she had served as EVP and Chief Marketing Officer. and Walmart.com.

Marketing 124

Marketing Ventura Yahoo Advertising 124

socalTECH

APRIL 25, 2017

Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. According to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.

Advertising 124

Advertising Los Angeles Technology Angel 124

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. Tags: sponsors socaltech. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Helping entrepreneurs succeed.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JANUARY 6, 2016

Los Angeles-based advertising marketplace operator Rubicon Project , and social games developer Zynga have inked a deal to let marketers access Zynga's premium guaranteed advertising inventory, according to the two.

Advertising 100

Advertising Los Angeles Sales Marketing 100

socalTECH

FEBRUARY 20, 2014

Santa Monica-based NearWoo , the provider of mobile advertising software for local businesses, announced this morning that it has signed up twenty partners which it says provide advertising marketing and marketing services to small businesses. nearwoo marketing local advertising mobile partnerships partners'

Marketing 147

Marketing Santa Monica Advertising Mobile 147

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

JULY 10, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Sponsoring socalTECH's Executive Moves section. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Technology.

SoCalTech 100

SoCalTech Rustic Canyon Southern California Glendale 100

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. Reid reports to Jason Fairchild, OpenX's Chief Revenue Officer. READ MORE>>.

OpenX 180

OpenX Marketing Advertising Los Angeles 180

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Binary Pulse Technology Marketing (www.binarypulse.com). Sponsoring socalTECH's Executive Moves section. Advertisers. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef.

Platform 133

Platform Marketing Journal Google 133

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. shift real time marketing tools online advertising venture capital europe international' SHIFT said it has now raised $14M in funding. READ MORE>>.

Tool 174

Tool Marketing Santa Monica Advertising 174

socalTECH

SEPTEMBER 4, 2015

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday.

Advertising 100

Advertising Los Angeles Media Technology 100

socalTECH

MAY 7, 2013

in an angel funding round, to launch a new mobile advertising product called Adtile to the market. Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M TenFarms did not disclose the names of those angel investors.

Advertising 159

Advertising Software Mobile Los Angeles 159

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. 50% registration discount for friends of socalTECH. They include: Sponsors. Redpoint Ventures (www.redpoint.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

APRIL 15, 2010

Irvine-based WebVisible has released its latest quarterly advertising report, saying this morning that Bing's share of the search spending market was up 10 percent in Q1 over the previous quarter, and that the average small business advertisers spent $2,201 in search advertising in Q1. READ MORE>>.

Advertising 192

Advertising Yahoo Google Report 192

socalTECH

OCTOBER 25, 2010

Irvine-based WebVisible , which provides local search marketing and ad placement for small businesses, reports that its latest quarterly advertising report shows that search advertising spending by small business is increasing, but is doing so more slowly that recent quarters. READ MORE>>.

Advertising 170

Advertising Paid Search Report Marketing 170

socalTECH

JANUARY 18, 2012

ValueClick said it has launched GoVote, a new advertising product aimed at political marketers. The company explained that its new product allows marketers to acquire and influence campaign donors, volunteers and voters, allowing those marketers to specifically target registered voters and politically active Americans.

Advertising 140

Advertising Westlake Village Product Activity 140

socalTECH

OCTOBER 16, 2017

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers". Source of the funding was not announced.

Artificial Inteligence 127

Artificial Inteligence IP Marketing Advertising 127

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report.

Advertising 113

Advertising Southern California IP VentureNet 113