socalTECH

OCTOBER 7, 2009

advertisers have upped their spending on paid search by almost 8 percent in Q3. Covario attributed some of the gain in paid search spending to "back to school" campaigns in the consumer market. Covario has been tracking paid search spending since Q1 of 2007, using data derived from 20 of its own, Fortune 500 clients.

Paid Search 140

Paid Search Search Engine Optimization San Diego Advertising 140

socalTECH

JUNE 22, 2010

According to the firms, the two will provide an integrated search and display marketing product. Green was founder of AdECN, an ad exchange purchased by Microsoft in 2007. Tags: exchange advertising acquisition desk trade. Financial details of the partnership were not disclosed. and other firms. and other firms. READ MORE>>.

PPC 165

PPC Ventura SEO Advertising 165

socalTECH

JANUARY 25, 2017

San Diego-based Ad-Juster , a developer of automated reconciliation and reporting software for the digital ad market, was recently acquired by Chinese investor Innotech Capitals. Ad-Juster was founded in 2007, and was led by Mike Lewis. Financial details of the acquisition were not announced.

Capital 100

Capital San Diego Acquisition Report 100

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

AUGUST 13, 2009

The firm told socalTECH that the boost came both because it has been more aggressive in search engine marketing, and a new travel deals newsletter which has driven customers to return to the site. LowFares said the search engine marketing efforts were the result of additional advertiser relationships the firm has secured in recent months.

Oversee.net 100

Oversee.net Newsletter SoCalTech Sites 100

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. That one client, plus a need in the market really drove the product. We also mail checks to the advertisers every day, to make sure people get paid.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. We talked with Jeff about his new startup, and where it fits into the Internet ad market. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Howard Lindzon: StockTwits is a verticalized community for people to share stock ideas and market ideas, 24/7. Advertising is one of our revenue streams right now, but not our core focus.

Ideas 248

Ideas Web Startup Content 248

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

SoCal CTO

MARCH 18, 2010

My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market.

Startup 225

Startup Los Angeles Twiistup Social Network 225

socalTECH

SEPTEMBER 7, 2010

Brandenberg was most recently head of Hydra, and we thought we'd both get some insight into how Meteor is approaching the social games market, how the firm hopes to repeat the success it saw with Neopets, and also what Brandenberg learned from his time at Hydra. Zac Brandenberg: The company was founded in late 2007 by Adam and Donna Powell.

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We did a successful trial in 2008. What's the experience of your management team?

Content 189

Content Screening Mobile Customer 189

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Lunsford oversaw WebSideStory’s IPO in 2004, and Limelight’s IPO in 2007. It’s been about data.

Customer 40

Customer Custom San Diego JavaScript 40

socalTECH

OCTOBER 25, 2010

billion in 2005, and finally sold again to Google in 2007 for $3.1 There is a marketing funnel, and the closer you can get to an actual purchase, the more valuable your real estate is. Although we're not going to be focused on revenues for a year, it's clear at this time that this kind of real estate is very valuable for advertisers.

Startup 210

Startup Advertising Examples Santa Barbara 210

socalTECH

AUGUST 3, 2012

John Mudge: We launched IBN Sports in January of 2007, focused on creating an interactive, broadcast network for sports. Because of that, we figured out that we had a market, especially with the movement of ad dollars towards the Internet and Internet video. What is IBN Sports? It's a combination of revenue models.

Content 212

Content Google Southern California Orange County 212

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

Frank Addante

AUGUST 6, 2014

THE ‘FIND OUT’ When you’re looking to disrupt any industry—advertising, yogurt, VoIP technology, or whatever—begin with learning everything you can. Who else is in the market? Being first to market is great, but does not necessarily mean you’ll be the market leader. Do they have a solution?

Entrepreneur 111

Entrepreneur Startup Santa Monica Ideas 111

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Facebook had grown stratospherically from 2004-2007 to 100 million users and was everything that MySpace wasn’t.

Social Network 297

Social Network Networking Web 2.0 Web 297

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Startup 3.0:

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

socalTECH

MARCH 12, 2019

Two of the hottest sectors in the market today for investments and startups are in the area of machine learning/big data and advancements in automotive technology. We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. How did you end up working in the whole area of automotive AI?

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

Tech Zulu Event

JULY 16, 2012

CallFire simplifies telephony, making sophisticated, expensive carrier-class telecom capabilities available through an easy-to-use GUI and API platform, which the company pioneered in 2007. CallFire technology is already playing a prominent role in 2012 political races across the spectrum. Clients have included MoveOn.org, Rep.

Venture Capital 89

Venture Capital Cloud Computing Class Education 89

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

Tech Zulu Event

DECEMBER 29, 2011

Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research). This being said, I feel the luxury market is an especially warm inviting stomping grounds for this type of online customizable consumerism.

Customer 74

Customer Custom Advertising Demand 74

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

FEBRUARY 7, 2010

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. When you’re researching a market you can spend a year putting your hypotheses on paper but you somehow never really have a handle on the minute details of the industry until you’ve lived in it.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service.

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

MAY 7, 2012

building Fine Art America in 2006 as a part time project, and launched the web site in 2007. I grew it from 2007 through. website allowed engineers and engineering firms in the industry to advertise their products online, posts events, and. 2009, at which point it was generating enough revenue for me to live on it full time.

Santa Monica 258

Santa Monica Pricing Sites Sales 258

InfoChachkie

MARCH 2, 2010

In fact, in one instance, a dealer purchased all of our sets in order to “take them off the market.” However, as the number of non-collectors entering the sports memorabilia market in pursuit of financial gain increased, the dynamic of the industry changed and evolved in a manner similar to other mature collectible markets.

Pricing 138

Pricing Advertising Marketing Startup 138

Tech Zulu Event

DECEMBER 26, 2011

Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research). This being said, I feel the luxury market is an especially warm inviting stomping grounds for this type of online customizable consumerism.

Customer 72

Customer Custom Demand Advertising 72

Tech Zulu Event

NOVEMBER 3, 2009

Jon, i.e. The International Man of Advertising, developed his success at award-winning traditional agencies such at Leagas/London, Fallon/NY, Wieden/Amsterdam and Publicis MOJO/Sydney on global brands such as: Nike, Adidas, Diesel, Powerade, Gor-tex and Coke. Confirmed Panelists Include: Jonathan Rosen luckyny.com. .

Social Media 75

Social Media Social Network Media Writing 75

socalTECH

JUNE 1, 2011

It actually closed on New Year's Day, 2007. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Clark Benson: I'm a serial entrepreneur, and have had one prior Internet exit. I sold that company, eCRUSH, which operated espin.com, to Hearst at the end of 2006.

Startup 195

Startup Platform Sites Java 195

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service.

Los Angeles 49

Los Angeles Angel Social Media Media 49

InfoChachkie

OCTOBER 20, 2009

The trick is to modulate the inflow of cash with the ever changing market conditions in order to maximize your financial return. Some of the market and product attributes which lend themselves to the P&S business model include: No Inventory – Inventory sucks. Copyright © 2007-9 by J. Ideal Business Model Attributes.

Customer 153

Customer Custom Acquisition Entrepreneur 153

InfoChachkie

JULY 7, 2010

One way to assess quality is the degree to which the team has demonstrated success in an adjacent market. The team has applied its deep understanding of telephony and online marketing to create an infrastructure which allows advertisers to track phone calls like clicks. Copyright © 2007-10 by J. Meredith Publishing.

Startup 150

Startup IP Entrepreneur Software Review 150

InfoChachkie

MARCH 3, 2011

Thus, we became one of the first ASP (aka SaaS) companies, by selling subscriptions of our screen sharing technology to customer service departments – the same market segment which had adopted BuddyHelp. Market segment – Give.edu and.org users free access, but make users with a.com email address pay. Copyright © 2007-11 by J.

Customer 162

Customer Custom Technical Support Startup 162

socalTECH

MARCH 4, 2010

This is a really big, $50 million business at least, and we really want to own the market. It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171