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Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

socalTECH

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208
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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. It’s about defining your data across the Web and now mobile.”. It’s been about data.

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Interview with Evan Rifkin, Burstly

socalTECH

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. We caught up with founder Evan Rifkin --who previously founded and sold TagWorld/Flux to MTVN in November of 2008--to learn more about the startup. Evan Rifkin: Basically, we are an open and free ad management platform.

Startup 164
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Interview with Vic Caretti, Loudvine

socalTECH

We're creating a platform that highlights musicians, venues, and local fans. I actually worked in the offline business world until Web 1.0. Vic Caretti: The site was launched in April of 2008. It's really been word of mouth, really viral, because we've never advertised. That's now what we're advertising.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Analytics also extend to iPhone and web apps using Facebook Connect. Founded in 2008 in Santa Monica by Ron Goldman (former CRO of shopping.com) and Rahul Sonnad. Total Raised: $21.4mm. Kontagent. -A

Zag 248
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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon.

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Interview with Clark Benson, Ranker

socalTECH

One of the biggest forces that has emerged in the Internet in recent years has been crowdsourcing, the way the web has empowered users to drive the creation of content and information online. It's a very flexible, open platform, and is pretty open ended. Right now, we are running targeted ads using ad networks or whatnot.

Startup 195