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Trends in Digital Distribution: Production, Distribution and Advertising

SoCal Tech Calendar

Thursday, September 25, 2008 -- "Trends in Digital Distribution: Production, Distribution and Advertising" CommNexus. This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. See [link] (more).

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Interview with Jimmy Hendricks, Deal Current

socalTECH

They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together. But, with the economy turning south in 2008, lots of those customers went out of business.

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Burstly Snags $1.8M For Mobile Ad Tools

socalTECH

Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

Tool 157
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Burstly Adds SoftBank, Founder Collective

socalTECH

Rifkin was the founder of TagWorld/Flux, which he sold to MTVN in 2008. Burstly is developing a free ad management platform for the mobile phone market, and specifically the iPhone and Android operating systems. Tags: burstly softbank mobile advertising venture capital. Burstly recently announced a $1.8M READ MORE>>.

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Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

socalTECH

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208
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Upfront Ventures Adds Hamet Watt as New Investment Partner

Both Sides of the Table

He first came to see me in 2008 when we was raising money for his 1st startup – NextMedium. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. I’ve known Hamet for 5 years. The idea immediately resonated.

Invest 340
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Interview with Evan Rifkin, Burstly

socalTECH

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. We caught up with founder Evan Rifkin --who previously founded and sold TagWorld/Flux to MTVN in November of 2008--to learn more about the startup. Evan Rifkin: Basically, we are an open and free ad management platform.

Startup 164