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Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

socalTECH

It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there''s a huge subculture of games targeted at iPhone-carrying girls. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208
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Emotive Communications Acquired By Zad Mobile

socalTECH

Los Angeles-based Emotive Communications , a venture backed provider of ringtone and mobile music products, was acquired last week by Zad Mobile. Shaw Ventures and Bertelsmann Digital Media Investments (BDMI). Tags: emotive communications mobile merger acquisition ringtone phone.

Mobile 133
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Interview with Michael Schneider, Mobile Roadie

socalTECH

Actually, no thanks to Santa Monica-based Mobile Roadie. Mobile Roadie, headed by Michael Schneider , develops tools that make easy for non-programmers to create their own mobile apps. Describe what Mobile Roadie does? One of the other harder problems we're tackling is how you sell physical goods on a mobile device.

Mobile 239
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OMMA Mobile

SoCal Tech Calendar

Thursday, October 30, 2008 -- OMMA Mobile. OMMA Mobile will focus on ROI and results, especially in the entertainment and media business. Televison, film, magazines and music industries all launched major mobile initiatives this year and tweaked some older models. Are users picking up the call? See [link] (more).

Mobile 100
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NewTV Names Silicon Valley Veteran Meg Whitman As CEO

socalTECH

Los Angeles-based NewTV , a brand new mobile media startup being incubated by Jeffrey Katzenberg's WndrCo , announced on Wednesday that it has named Meg Whitman as its CEO. Whitman is a longtime Silicon Valley veteran, having also previously served as President and CEO of eBay from 1998 to 2008.

Incubator 113
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Render Media: Creating A Digital Publisher In The Social Age

socalTECH

Los Angeles-based Render Media (www.rndr.com), which is creating a publisher geared at the social world, social channels, and sharing. We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views. Tell us about Render Media? We look at it as having two parts.

Media 100
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StockTwits Acquires Mobile App SparkFin to Add Fintech Services

Xconomy

StockTwits, the Twitter-like social media platform for sharing stock market tips and ideas, has acquired San Diego’s SparkFin, a fintech mobile app for discovering and sharing stocks and other investment ideas. Financial terms of the deal were not disclosed. Lindzon led StockTwits as CEO until last year, and continues as chairman.

Mobile 40