2009, Advertising, Demand and Marketing - Southern California Tech Central

Thank you to our sponsors and advertisers

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies.

Advertising

Advertising Southern California IP VentureNet

Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. Jetpack was founded in 2009 by digital media veterans Marc Brown, Chris Tragos and Kevin Woolery.

Advertising

Advertising Media Mobile Buzznet

Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. In digital advertising, we have it backwards. If we can solve that, this market will undoubtedly skyrocket quickly. &&&&&&

Advertising

Advertising Sales Software Platform

This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

JUNE 12, 2010

BookRenter – plus a discussion about Chegg … what is going on in the university book market? We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm. Total raised: $56.3mm.

Venture Capital

Venture Capital Capital Metrics Competition

Spooky thought: Where would we be without our supporters?

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Advertisers. Tags: sponsor advertising. Think Glendale.

Southern California

Southern California IP Orange County Glendale

Thanks To Our Sponsors

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Advertisers. on April 24, 2009. They include: Sponsors.

Rustic Canyon

Rustic Canyon Southern California Technology Council High Tech

Thanks to socalTECH's Sponsors!

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Advertisers. April 24, 2009. Email us at info@socaltech.com.

SoCalTech

SoCalTech Southern California Rustic Canyon Technology Council

Interview with Dave Newmark, Bid4Spots On Google, Radio, and more

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google

Google Advertising Media Startup

Interview with Scott Morrow, Curatemedia

socalTECH

FEBRUARY 24, 2010

Scott Morrow: 75 percent of our revenue comes from leads or the performance marketing we pass to brands and retailers who want to sell the products discovered on our site. At the end of the day, what we do is create demand and pass that in the form of a lead to someone. Demand has done a good job of that.

Content

Content Demand Sites Media

Interview with Jennifer Sargent, HitFix

socalTECH

JULY 20, 2011

It came about, because we saw a gap in the market around entertainment news written for the 18-34 consumer segment. collapsed and the stock market was crashing, when I chose to leave a steady, paying full time job to go to HitFix. We didn't see anyone else in the market doing what we wanted to do on the entertainment side.

News

News Entertainment Startup Bertelsmann

Interview with Jon Ferrara on Nimble, The Microsoft Accelerator, And The Cloud

socalTECH

OCTOBER 17, 2017

In order to bring our product to market, rather than to try go into direct selling ourselves, or trying to create a market by advertising--which we didn't have the money to do--we started cold calling Novell resellers. Microsoft didn't have a network OS, until Novell built a market for it, and ate Novell with NT Server.

Startup

Startup Canoga Park Email Google

5 Tips For Attracting Female Customers

Tech.Co

JANUARY 10, 2018

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. If you as a founder don’t think that appealing to women should be a part of your marketing strategy, you are wrong, and will lose. Connect With Your Customers.

Tips

Tips Customer Custom Dollar Shave Club

CallFire Bootstraps 50,000 Signups and Hires Former NetZero CEO

Tech Zulu Event

JULY 16, 2012

CallFire serves clients in a diverse array of industries, from automotive, education and entertainment, to finance, healthcare, marketing and real estate. In particular, CallFire has answered unusually strong demand coming from political campaigns, the insurance sector and emergency notification. Clients have included MoveOn.org, Rep.

Venture Capital

Venture Capital Cloud Computing Class Education

What Should You Do with Your Crappy Little Services Business?

Both Sides of the Table

APRIL 25, 2011

A great recent example of this was a successful group of entrepreneurs who had created a company that will do $10-12 million in revenue at their system integration business (read: services business) in 2011 after having done $5 million or so in 2010 and $2-3 million in 2009. In a down market IP can become a huge differentiator.

Services

Services Venture Capital IP Startup

Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"

Frank Addante

JUNE 19, 2006

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: ► October (1) New Video! . Startup 3.0:

Startup

Startup Venture Capital Web 2.0 Outsource Development

How brain-amputated developers created the social media plague

SoCal Delicious

JANUARY 15, 2010

For example Twitter , where gazillions of bots [type A] follow other equally superfluous but nevertheless very busy bots [type B] that automatically generate 27% valuable content (links to penis enlargement tools) and 73% not exactly exciting girly chatter (breeding demand for cheap viagra). Keep up the good work.

Social Media

Social Media Develop Development Media

Frank Addantes FounderBlog: So, you need to develop a product?

Frank Addante

JANUARY 23, 2007

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: ► October (1) New Video! . Startup 3.0:

Outsource Development

Outsource Development Develop Development Product

The Startup Guide To SXSW Panel Picking

Tech Zulu Event

AUGUST 13, 2010

Branding / Marketing / Publicity marketing, PR, publicity. . Why cater to a market that makes you eat ramen when you can slap on a suit and get budget for sushi? Bootstrapping enterprise, marketing, Sales. . Bootstrapping marketing, Start-up, Technology. . Post-Launch: Marketing Web Apps on a Budget.

Guide

Guide Startup Venture Capital Entrepreneur

Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

JUNE 4, 2006

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Go-to-Market 5. ► October (1) New Video! .

Startup

Startup Venture Capital Email CTO Hire

Southern California Tech Central

Thank you to our sponsors and advertisers

Jetpack Gives a Boost to Mobile and Rich Media Advertising

Trending Sources

Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

This Week in VC with Mo Koyfman of Spark Capital

Spooky thought: Where would we be without our supporters?

Thanks To Our Sponsors

Thanks to socalTECH's Sponsors!

Interview with Dave Newmark, Bid4Spots On Google, Radio, and more

Interview with Scott Morrow, Curatemedia

Interview with Jennifer Sargent, HitFix

Interview with Jon Ferrara on Nimble, The Microsoft Accelerator, And The Cloud

5 Tips For Attracting Female Customers

CallFire Bootstraps 50,000 Signups and Hires Former NetZero CEO

What Should You Do with Your Crappy Little Services Business?

Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"

How brain-amputated developers created the social media plague

Frank Addantes FounderBlog: So, you need to develop a product?

The Startup Guide To SXSW Panel Picking

Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Stay Connected