Remove 2009 Remove Advertising Remove Google Remove Sales
article thumbnail

Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising. Or can they?

Mobile 329
article thumbnail

Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). In the US alone there are 30 billion inbound sales calls every year.

Email 339
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Does advertising work in the social networking world? What are the risks and rewards?

article thumbnail

Interview with Jon Ferrara on Nimble, The Microsoft Accelerator, And The Cloud

socalTECH

Nimble's software connects to your email, social accounts, and more, and helps you track your customers, sales prospects, sales pipeline, and much much more. In addition to adding $10 in sales for every reseller, what was most important was we became the number one ISV in NT Server, SQL Server, and Exchange. Explain that?

Startup 113
article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Closing a VC fund in 2009/10 is a major achievement in and of itself. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Gilt Group is currently the largest private sale web site in US. Time will tell.

article thumbnail

Upfront Ventures Adds Hamet Watt as New Investment Partner

Both Sides of the Table

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

Invest 340
article thumbnail

Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Through advertising or direct sales, these sites harvest intent. Through advertising or direct sales, these sites harvest intent. 8211; are mostly a loss leaders for Google.

Startup 248