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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. Rubicon Project operates a service which helps web publishers optimize the advertising on the site, by selecting the best ad networks to run on a particular publisher page. READ MORE>>.

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Interview with Jeremy Gocke, Fliptu

socalTECH

Jeremy Gocke: With Fliptu, we're aiming to fix the disjointed media and product discovery process for consumers and brands. I like to refer to that as the ultimate brand fan page, or to take the example from the apparel industry, where I come from, a virtual look book for a brand. What is Fliptu? The numbers tell the story.

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Interview with Clark Landry, GraphEffect

socalTECH

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

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2009 Coming To A Close, 2010 Just Around The Corner!

Tech Zulu Event

As 2010 approaches, a whole new year of exciting start-ups, tech news, gadgets, and much more is ahead. We already have a jammed packed schedule for 2010. We already have a jammed packed schedule for 2010. Without all of you and your support, TechZulu could not be around today. We invite you to bring your world into ours. .

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How Chinese Startup Tradesparq Is Looking To Grow In SoCal

socalTECH

The crux of it is we help buyers user their network to verify suppliers, primarily in Asia and China, where we started. We''ve now reached critical mass in content, and in Asia we''re number three in the amount of information on products and suppliers online. Michael Kleist: We started in 2010. What is Tradesparq?

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment. Total raised: $29.5mm.

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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

An investment doesn’t guarantee your product will suddenly be on the investor’s price sheet. We also talked about how brands are increasing driving much of their traffic to Facebook and away from their own web pages. first vertical to launch by 2010 Holiday Season. This is astounding and myopic in my view.