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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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Top Ten infoChachkie Entries Of 2012 – The Year Of Syndication

InfoChachkie

2011 was the year of the video interview, in which I spoke with the likes of Guy Kawasaki, Len Short, Brad Feld, Naval Ravikant and Steve Blank. In 2012,I added video from my UC Santa Barbara speakers, including Mark Templeon, CEO of Citrix; Kerri Pollard, President of Commission Junction; and Marten Mickos, CEO of Eucalyptus.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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Twitter, Jobs, Democracy & The US Elections

Both Sides of the Table

The topic of social media came up and one dial-in caller lamented the fact that all Silicon Valley was producing was silly social media companies. But as I pointed out on the show, look deeper at the impact of social media as a tool to organize crowds, hold public debates and spread information in a decentralized way.

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A New Era For Entrepreneurs And Startups Has Begun

Startup Professionals Musings

is already well above the dot.com bubble of 15 years ago, although we have slipped a bit this year from the high point of 320 new entrepreneurs out of 100,000 adults in 2011. That is a 65% increase in the number of IPOs over 2012, and the highest proceeds raised since the year 2000. in 2013, with aggregate proceeds of over $38 billion.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. Some quick data that I pulled from EmailisNotDead.com (mid 2012). The three largest webmail services had over 1 billion global users at the end of 2011.

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Why John Frankel Leaned in Early on Klout and Cornerstone OnDemand and What He Sees Next

Both Sides of the Table

I had been trading emails & Tweets with venture capitalist John Frankel and we were to meet in person in March 2011 at SxSW to talk about Klout and other investments he had made. Other people were convinced including Kleiner Perkins who lead their $30 million fund raising in 2012 (they had previously also invested in 2011).