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DIGIDAY:ON MEDIA

SoCal Tech Calendar

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. Plus, the event offers VIP networking opportunities which are designed to land you great deals and contacts for 2011 and beyond.

Media 100
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DIGIDAY:ON MEDIA

SoCal Tech Calendar

Wednesday, February 23, 2011 -- DIGIDAY:ON MEDIA: February 23, 2011: Where THE digital media moguls caucus on the business of buying and planning and advertising across digital platforms. Join us for this one of a kind meeting of the digital media moguls in Los Angeles. See [link] (more)

Media 100
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ValueClick Media Opens Two New Offices

socalTECH

Westlake Village-based ValueClick Media , the ad targeting division of ValueClick, said today that it has opened up two new offices. The firm said the move was made to serve clients and agencies in the two markets, with Minneapolis representing a $1 billion online advertising and $300M mobile marketing opportunity by the end of 2011.

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Beachfront Media Hits Three Billion Video Views

socalTECH

Burbank-based Beachfront Media , the developer of video distribution tools, applications, and other infrastructure--and operator of video discovery site MeFeedia.com --said this week that it has racked up 3 billion video views across its properties, resulting in 1 billion ad impressions for its partners. READ MORE>>.

Media 157
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Broadcom Targets Android Market

socalTECH

Broadcom's new BCM2157 dual-core, baseband processor includes functionality for mobile hot-spot, multiple touch screen, and other media and applications processing features. Broadcom said the new chip is sampling now to early access customers, with first commercial launches expected in Q1 of 2011. READ MORE>>.

Marketing 191
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ValueClick Buys Greystripe

socalTECH

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. According to ValueClick, it has hired Greystripe's management team and employee base, and will run Greystripe as a wholly owned subsidiary of ValueClick Media.

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Qualcomm Confirms FLO TV Shutdown Plans, Layoffs

socalTECH

San Diego-based Qualcomm confirmed Tuesday evening that it is considering shutting down its FLO TV, mobile television service, after reports that the firm is planning to shut off the service. Qualcomm said it is suspending direct consumer sales of devices, and will continue maintaining the service until Spring 2011. READ MORE>>.

Layoffs 164