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The Mobile Majority Buys Qualcomm Spinoff Gimbal

socalTECH

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced. READ MORE>>.

Mobile 100
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Maple Media Acquires NOAA Hi-Def Radar App

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Los Angeles-based mobile app developer Maple Media says it has acquired the mobile application NOAA Hi-Def Radar , which provides weather information, from The E.W. Financial terms of the acquisition were not announced. NOAA Hi-Def Radar had been acquired by Scripps in 2014, after Scripps acquired WeatherSphere.

Media 113
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Vertical Networks Acquired By Whistle

socalTECH

Santa Monica-based Vertical Networks , a "mobile-first" content studio which was backed by Snap , has been acquired by New York-based entertainment and sports media company Whistle. Financial terms of the acquisition were not announced. According to Whistle, the acquisition will help its expand its lifestyle video content efforts.

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Social Reality Raises $25M, Acquires Steel Media

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Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

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Science Gets First Exit, Sells Playhaven To RockYou

socalTECH

Playhaven is a mobile ad network, which Science had acquired in September of 2014. RockYou said it will use the acquisition to "turbocharge" its expansion into mobile. The two companies said Playhaven serves its mobile ads to 18,000 games and 250 million monthly active users. READ MORE>>.

Incubator 100
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Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements.

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Hulu: Streaming, Subscriptions Up

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Hulu, via the note from acting CEO Andy Forssell, also said mobile viewing of its content is growing, and will account for approximately 15% of its consumed videos in 2013-2014. Hulu has been very active in providing details on its traffic, subscribers, and revenues, as it has repeatedly made itself available for acquisition.

Hulu 159