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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

. “Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.” In acquiring Kik, the holding company is expanding its mobile app portfolio.

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Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Marty Zwilling First published on Entrepreneur.com on 4/1/2014. One of these experts, David T.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion by 2014. Calls are changing but not dying. There are 2.9

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7 Winning Strategies For Smartphone App Startups

Startup Professionals Musings

According to Tim Cook at Apple, there were over 9 million registered developers in 2014. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service.

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Siemer Summit: Connecting Global Digital Media & Technology Leaders

Tech Zulu Event

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. 2014 Wavemaker Award recipients are: Hang Ten Award: Advertising & Marketing Services. Hitesh Chawla, CEO.

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Location-Based Services in B2B Offer Better Return

Startup Professionals Musings

These days, I’m hearing more and more that Location-Based Services (LBS) are entering the mainstream for mobile users, but I’m not sure why. So far, it’s been just another mobile phone app that tells people where their friends are ( Foursquare and Facebook Glancee ). Sponsorships and advertising. Incentives or rewards.

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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Beyond mobile phones, the same concepts can be applied to embedded systems, portable navigation devices, and laptops. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships.