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Mobile Majority Sees Growth Surge

socalTECH

Los Angeles-based The Mobile Majority , which develops a mobile ad platform that helps companies create, serve, track, analyze, target and analyze advertising, says it has just hit a $50M run rate, as of November 2014. technology advertising hiring jobs growth majority mobile themobilemajority' READ MORE>>.

Mobile 147
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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

Unfortunately, many of these professionals are doing so with a desktop mindset more akin to 2004 than 2014. Instead of foisting antiquated conversion funnels on mobile users, advertisers should offer consumers what they want - the opportunity to transact (or learn more) with a single click.

Companies 200
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Zefr Names New Board Member

socalTECH

Los Angeles-based Zefr, which helps marketers measure brand impact and advertising on such platforms as YouTube and Facebook, said this week that it has named a current Bed, Bath, and Beyond exec to its board of directors. Zefr is led by co-CEOs and co-founders Rich Raddon and Zach James.

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Enplug: Bringing Social Media To A Display Near You

socalTECH

Nanxi Liu: In 2010, an industry report came out that predicted that digital signage was going to be a $4 billion market in 2014. What''s a unique part of what we do, that no other competitor does, is that we''re built as an open platform. That means third party developers can create apps on top of our platform. READ MORE>>.

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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

“Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.” Whisper’s last round was a $36 million Series C back in 2014.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. It only happens when the margins get tight.

Commerce 211
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No Doubt About It: You Need Video Ads for Your Company

Tech.Co

In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing strategies that you can use to engage with that demographic. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6