2014 Competition Marketing Writing 
Tech Zulu Event
MARCH 25, 2014
As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works. Erin Korogosky – Beckon , Performance management for marketing companies. Big ups to the Twitch.TV
Both Sides of the Table
JULY 23, 2014
15 years ago we were at the peak of Internet hype with the launch of many over-capitalized businesses with a market size & opportunity was limited. The VC market has right-sized (returned back to mid 90′s levels & less competition). But markets value high growth over short-term profitability. Why is this?
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Both Sides of the Table
OCTOBER 26, 2014
It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. In a startup this is a mistake.
InfoChachkie
JANUARY 25, 2016
It is no secret that the number of private companies with valuations in excess of one billion dollars has skyrocketed since the start of 2014. As show in CBInsight’s chart, the number of such “unicorns” created during the first half of 2014 was roughly equivalent to the number created during the prior three years.
Both Sides of the Table
APRIL 12, 2018
Many people will write the history on why Ring became an enormously successful company and why it became a real-world unicorn in a world when many startups are anointed that merely on paper. But why did Ring succeed when the entire market kept saying that Nest was going to be the winner? Here are my views … 1. We weren’t sure.
Startup Professionals Musings
JUNE 27, 2014
On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.
Both Sides of the Table
SEPTEMBER 28, 2014
by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product. We want a strong balance sheet (um, ok.
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