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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. The key takeaway?

Commerce 211
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7 Reasons To Think Positively About Competition

Startup Professionals Musings

As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.

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socalTECH Jobs: Job Highlights for August 7th, 2014

socalTECH

THIS ROLE REQUIRES DEEP EXPERIENCE, KNOWLEDGE AND RELATIONSHIPS IN THE IT SERVICES, TELECOM, CLOUD AND HOSTING MARKET. NO OTHER APPLICANTS WILL BE CONSIDERED.

SoCalTech 124
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Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works. Erin Korogosky – Beckon , Performance management for marketing companies. Big ups to the Twitch.TV

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Investors back Pacific Consolidated Holdings to merge leading LA-based liquor and weed delivery companies

TechCrunch LA

Saucey launched in 2014 and now operates across 22 markets including LA, San Francisco, San Diego, Sacramento, New York City, Chicago, Washington, Dallas, Orlando, Tampa and Miami. The broader cannabis market has largely struggled due to weak underlying fundamentals and poor management. Mangalji said in a statement.

Company 188
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Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies. Marty Zwilling.

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The Changing Structure of the VC Industry

Both Sides of the Table

15 years ago we were at the peak of Internet hype with the launch of many over-capitalized businesses with a market size & opportunity was limited. The VC market has right-sized (returned back to mid 90′s levels & less competition). But markets value high growth over short-term profitability.