Startup Professionals Musings

JANUARY 4, 2015

If you don’t have a destination, don’t waste your money trying to get there, and don’t expect anyone to support you along the way Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Forecast sales-volume expectations.

Entrepreneur 102

Entrepreneur Startup Pricing Sales 102

Startup Professionals Musings

SEPTEMBER 3, 2013

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Provide focused event marketing. See who checks into your competition. If you know your contacts’ real-life interests, you could use that information in your marketing efforts.

Competition 84

Competition Entertainment Advertising Social Media 84

Startup Professionals Musings

JANUARY 31, 2011

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Event marketing. See who checks into your competition.

Services 91

Services Startup Competition Entertainment 91

Startup Professionals Musings

AUGUST 2, 2012

Marketers see it as a better way to target customers, but the current consumer offerings have been slow to deliver. If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Event marketing. See who checks into your competition.

Services 82

Services Competition Mobile Entertainment 82

Startup Professionals Musings

MAY 31, 2015

Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 There is still infinite room for new startup sales modes and models. Look beyond today’s requirements for entire new market opportunities. exabytes per month at the end of the year.

Startup 106

Startup Social Media Entertainment Metrics 106

socalTECH

NOVEMBER 2, 2017

That was in 2014, and that was our pivot moment. Anne Fulton: I'm actually a Kiwi, a New Zealander, and all of our product and marketing is done out of New Zealand. It all happened in 2014, really fast. The education around new products and bringing them to the market is the same in both markets. READ MORE>>.

Help 100

Help Southern California Startup Technical Review 100

Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. I see too many people who do that.

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

SEPTEMBER 20, 2014

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. Disruptive technologies require customer education to create a new market.

Technology 114

Technology Startup Social Media Customer 114

Tech Zulu Event

JULY 13, 2015

On July 15, Amazon’s Prime Day , an ostensible celebration of the online retailer’s 20th birthday, will offer members “more deals than Black Friday,” including seven Deals of the Day, thousands of lightning offers, and flash sales every 10 minutes. billion in 2014 Singles’ Day sales, spurred by more than $2 billion in the first hour.)

Sales 40

Sales Social Media Competition Entertainment 40

Startup Professionals Musings

JUNE 27, 2014

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Services 105

Services Startup Training Writing 105

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. business David T.

Startup 99

Startup Social Media SEM Advertising 99

Tech.Co

MARCH 8, 2018

Also at Startup Night will be 25 diverse and innovative startups showcasing their latest products, competing for prizes including: $1K from LaunchKC , Business Extra Points from American Airlines , and a fast tracked spot to the Startup of the Year semifinals competition at Innovate Celebrate 2018. Joanne Chen, Partner at Foundation Capital.

Technical Review 70

Technical Review Startup Software Review Entrepreneur 70

Xconomy

OCTOBER 18, 2016

Sales of both drugs, ivacaftor (Kalydeco) and the combo pill ivacaftor-lumacaftor (Orkambi), reached almost $1 billion in 2015 and are growing. But the drugs aren’t cures, and competition looms. Telaprevir sales rocketed to nearly $1 billion in the first six months, at the time the fastest drug launch ever.

Startup 40

Startup Research Sales Organization 40

Startup Professionals Musings

AUGUST 7, 2016

That’s down from 69 in the first five months of 2015, and 115 over the same five-month period in 2014, according to Barrons. Concerns over valuations being reset to a new normal, and a soft exit market, are seen as key drivers. Market volatility usually hits public companies first. Analysts want escalating profits.

Company 55

Company Companies Acquisition Entrepreneur 55

SoCal Delicious

JANUARY 9, 2014

Whilst the tide is turning, there’s still a need to educate startup founders about the competitive advantage well-designed products and services can bring. I see design as a direct route to free marketing through the positive word of mouth it helps to generate. Ben Chestnut’s reverse marketing funnel 9. growth hacking.

Startup 78

Startup Design Customer Custom 78

Tech Zulu Event

NOVEMBER 5, 2015

Batch 15 is a group of scrappy start-ups that explores unusual markets, including postpartum care (Mahmee), underwater robots, airplane maintenance, and even crocheting. Fun Fact: Beeketing is named from Bi (beloved dog of Alice) and Marketing (our interest). Congrats to the Melissa Hanna and the rest of the Mahmee team! LawTrades.

Startup 40

Startup Training SaaS Walnut 40

Both Sides of the Table

APRIL 12, 2018

But why did Ring succeed when the entire market kept saying that Nest was going to be the winner? Why did Ring become an enormous success when it produced a hardware product and the market keeps saying, “hardware is too difficult to scale?” Here are my views … 1. we were sold on the concept immediately. We weren’t sure.

Startup 247

Startup Pricing Product Marketing 247