Startup Professionals Musings

AUGUST 24, 2015

Creating a successful startup is all about marketing these days, no matter how compelling your solution. According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Peak of inflated expectations.

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Startup Marketing Entrepreneur Social Network 97

Startup Professionals Musings

SEPTEMBER 20, 2014

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters are hard to find. Customers buy solutions, not technology. Your passion isn’t enough to create a market.

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Technology Startup Social Media Customer 114

socalTECH

NOVEMBER 2, 2017

That was in 2014, and that was our pivot moment. We got really serious after the success of that customer, who wanted to make this technology available for all of its employees across the globe. How is it your first customer was in Australia? It all happened in 2014, really fast. So how did you end up here in California?

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Help Southern California Startup Technical Review 100

Both Sides of the Table

SEPTEMBER 28, 2014

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product. We want a strong balance sheet (um, ok.

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Startup Company Companies .Net 383

Startup Professionals Musings

JUNE 27, 2014

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

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Services Startup Training Writing 105

Startup Professionals Musings

MAY 31, 2015

Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

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Startup Social Media Entertainment Metrics 106

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). I wrote about how to build relationships with journalists in this post.

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Press Startup Writing Training 319

Startup Professionals Musings

JUNE 14, 2014

Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Up-sell related products or cross endorsement.

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Startup Professionals Musings

AUGUST 10, 2014

Both have worked.Google reached $1 billion in revenue within five years of incorporation, and now has a market capitalization of over $400 billion. A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream.

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Entrepreneur Organization Invest Customer 98

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Display advertising.

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Startup Social Media SEM Advertising 99

InfoChachkie

OCTOBER 20, 2014

This allowed the curriculum to efficiently find its product / market fit. Apeel Sciences - Founded in 2012, after winning $10,000 at UCSB’s New Venture Competition, the company closed $1.25M in funding during 2013. With over 700 certified iTechs nationwide and abroad, the company''s 2014 revenues are rumored to surpass $30 million.

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Santa Barbara Technical Review Startup Venture Capital 258

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. According to Tim Cook at Apple, there were over 9 million registered developers in 2014. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly.

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Startup Platform Pricing Netflix 98

Startup Professionals Musings

DECEMBER 6, 2014

Message delivery must be customized for each investor. It takes more than one person to build a business, so the lone entrepreneur, without support from any visible team, advisors, partners, or potential customers, will not attract investors. Marty Zwilling First published on Entrepreneur.com on 11/28/2014.

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Entrepreneur Angel Social Media Patents 107

Startup Professionals Musings

AUGUST 2, 2012

Marketers see it as a better way to target customers, but the current consumer offerings have been slow to deliver. If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Event marketing. See who checks into your competition.

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Services Competition Mobile Entertainment 82

Startup Professionals Musings

JANUARY 4, 2015

If you don’t have a destination, don’t waste your money trying to get there, and don’t expect anyone to support you along the way Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value.

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Entrepreneur Startup Pricing Sales 102

socalTECH

DECEMBER 7, 2016

Barry Lieberman: My backgruond is about 35 years in technology, business development, and sales and marketing. I built my own company around marketing services, and have been around business development, marketing, custom service, and sales, and also on the consumer side of technology, a little bit a mix of the two.

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Tech Coast Angels CTO Coach Startup Pasadena Angels 100

TechCrunch LA

JUNE 3, 2022

billion company in the brutally competitive beauty industry, especially one with such broad appeal. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. Glossier’s commoditized feminism aside, it’s no easy task to launch a $1.8 And who cares?

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Startup Netflix Los Angeles Innocal 280

Tech Zulu Event

JULY 13, 2015

billion in 2014 Singles’ Day sales, spurred by more than $2 billion in the first hour.) The short-term goal of this marketing onslaught, organic and otherwise, is to grow Prime membership numbers, even at the risk of costing Amazon money on some — or many — of the Prime Day deals. Beat The Competition. Alibaba reported $9.3

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Sales Social Media Competition Entertainment 40

Tech Zulu Event

JANUARY 8, 2014

” It’s a compelling thought – especially when you consider the alternative: 2 year contracts, overage charges, hours of dealing with customer service reps. The initial company, Roam Mobility Service came to market in January 2012. Their main goal is to create a long-term sustainable customer base.

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Mobile Startup Customer Custom 86

SoCal Delicious

JANUARY 9, 2014

Simon Sinek’s Golden Circle framework “People don’t buy what you do, they buy why you do it” Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how. Happy customers tend to spend more, more often and tell their friends. This is where the Golden Circle comes in.

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Startup Design Customer Custom 78

Xconomy

DECEMBER 28, 2017

Our civic center actually had to upgrade their broadband because we needed a really good Wi-Fi with the competition being done on computers. On the final night of the competition, Visit Rapid City treated competitors, coaches, and parents to a reception at Crazy Horse Memorial. We were able to get all that accomplished.”.

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Coach Technical Review Carson Networking 75

Tech Zulu Event

NOVEMBER 5, 2015

Batch 15 is a group of scrappy start-ups that explores unusual markets, including postpartum care (Mahmee), underwater robots, airplane maintenance, and even crocheting. Fun Fact: Beeketing is named from Bi (beloved dog of Alice) and Marketing (our interest). Congrats to the Melissa Hanna and the rest of the Mahmee team! From: India.

Startup 40

Startup Training SaaS Walnut 40

Both Sides of the Table

APRIL 12, 2018

But why did Ring succeed when the entire market kept saying that Nest was going to be the winner? Why did Ring become an enormous success when it produced a hardware product and the market keeps saying, “hardware is too difficult to scale?” Here are my views … 1. we were sold on the concept immediately. We weren’t sure.

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Startup Pricing Product Marketing 247