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Here’s How to Do PR on a Budget

Both Sides of the Table

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.

Press 319
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Business Plan Writers - Know Your Audience

Startup Professionals Musings

By Mahesh Raj Mohan Writing a business plan can be a difficult process. Even if you know your product/service suite down cold, understand the strengths/weaknesses of the competition, and have built pro forma financials that are sane. you still have to write the plan for a particular audience. Hi, I’m writing this plan because.”

Writing 97
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7 Critical Success Factors For A Services Business

Startup Professionals Musings

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Marty Zwilling First published on Entrepreneur.com on 6/20/2014.

Services 105
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What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

Many people will write the history on why Ring became an enormously successful company and why it became a real-world unicorn in a world when many startups are anointed that merely on paper. Throughout all of this we saw a tinkerer, a problem solver and a completely obsessed leader who was competitive and wanted to win.

Startup 247
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7 Entrepreneur Traits That Let You Soar With Angels

Startup Professionals Musings

Some entrepreneurs love to talk and produce videos, but hate to write anything down. From an investor perspective, understanding and acting early to establish a sustainable competitive advantage, and barrier to entry, is the best assurance of a financial return. Marty Zwilling First published on Entrepreneur.com on 11/28/2014.

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Don’t Let Faux Unicorns Screw Up Your Financing

InfoChachkie

It is no secret that the number of private companies with valuations in excess of one billion dollars has skyrocketed since the start of 2014. As show in CBInsight’s chart, the number of such “unicorns” created during the first half of 2014 was roughly equivalent to the number created during the prior three years.

Startup 100
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The Changing Structure of the VC Industry

Both Sides of the Table

The VC market has right-sized (returned back to mid 90′s levels & less competition). Limited Partners or LPs (the people who invest into VC funds) have taken notice as 2014 is by all accounts the busiest year for LPs since the Great Recession began. We’re all socially connected (so great businesses spread faster).