2015 Customer Marketing Metrics 
Both Sides of the Table
DECEMBER 11, 2022
How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?
Berkonomics
APRIL 8, 2021
From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Third: cost.
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Startup Professionals Musings
APRIL 20, 2015
Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market.
Startup Professionals Musings
AUGUST 7, 2015
When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In every case, the relevant pitch needs to start by highlighting a real customer problem, then outlining a new solution, with all the features and disruptive technology.
Startup Professionals Musings
NOVEMBER 14, 2015
Every entrepreneur is quick to tell friends and potential investors about his or her vision of changing the world, about all the customers who have expressed an interest, and about all the other investors who are lining up to get a piece of the action. Is your customer-acquisition rate accelerating? Margins should be increasing.
Startup Professionals Musings
OCTOBER 2, 2015
By definition, every startup is predictably unpredictable, since new solutions have no proven track record, startups are usually building a new market, and the world around them is changing faster than ever. Five major elements of every business include your people, product, opportunity, money and marketing.
Startup Professionals Musings
AUGUST 14, 2015
Maybe more important, you need domain knowledge, relationships and lots of potential customers. Every startup needs a simple elevator pitch, quantifying the value of its journey, that can be communicated in less than a minute to new team members, potential investors and customers. Define metrics to keep on track for the journey.
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