Startup Professionals Musings
OCTOBER 13, 2012
This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).
Startup Professionals Musings
JANUARY 24, 2015
First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. Disclosures relative to patents. Product details in the public domain can never be patented. Sharing trade secrets.
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Startup Professionals Musings
OCTOBER 19, 2015
That’s why I recommend that they find a co-founder who loves business challenges, including marketing and finance. Business people know how to downplay the technology and market the value of the solution. Marketing is a necessary evil to mask poor technology. The right marketing efforts can cost as much as the technology.
Startup Professionals Musings
NOVEMBER 21, 2013
This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).
Startup Professionals Musings
JUNE 26, 2015
As a model, think high-quality marketing collateral, with text and graphics in columns and sidebars, but focused on the value of your business, rather than selling your product. Skip the fuzzy marketing terms, such as "easier to use," "lower cost" and "disruptive technology."
Xconomy
JULY 5, 2016
In fact, they led the way for the state’s GDP growth of 3 percent in the fourth quarter of 2015, which was the highest in the nation , according to the U.S. Their first thoughts likely turn to agriculture and manufacturing. We’re very proud of those industries. Department of Commerce’s Bureau of Economic Analysis.
Startup Professionals Musings
AUGUST 20, 2011
This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).
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