socalTECH

FEBRUARY 10, 2017

They've solved it at the enterprise paint point, where we are at the mid-market. Our product was built specifically for the mid market, and we've been riding the wave of IT budgets, which are starting to open up, and companies are really quickly signing up because this is a big pain point, from their perspective.

Startup 124

Startup Cornerstone OnDemand Software Review Woodland Hills 124

Startup Professionals Musings

SEPTEMBER 21, 2015

Complementary advantages can expand both markets. A strategic partnership, sharing common gains, should be a growth opportunity by expanding the market for both. It leads to referral agreements and affiliate marketing. Why not improve your customer satisfaction by referring customers you can’t satisfy to someone who can?

Startup 102

Startup Customer Custom IBM 102

Startup Professionals Musings

JULY 18, 2015

Businesses stopped hiring for lifetime commitments some time ago, as markets change so rapidly and companies need to tune their workforce for changing economic conditions. Simply defining yourself as a specialist or professional minimizes the stigma of a consultant role (think marketing specialist or staffing professional).

Services 100

Services Startup Software Review Social Media 100

Startup Professionals Musings

JANUARY 17, 2015

Use this opportunity to validate their satisfaction and support for your company and your solution. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Marty Zwilling First published on Entrepreneur.com on 1/9/2015.

Technical Review 108

Technical Review Startup Satisfaction Entrepreneur 108

Startup Professionals Musings

JANUARY 2, 2016

Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly. Use interactive social media and targeted marketing to go after the customers that you want and need.

Customer 65

Customer Custom Startup Satisfaction 65

Startup Professionals Musings

JULY 3, 2015

The pressures to maintain a profitable and steep growth curve, vs. reinvesting returns in new markets, are very frustrating to entrepreneurs who get their satisfaction from the flexibility of a startup in addressing new opportunities. Marty Zwilling First published on Entrepreneur.com on 6/24/2015.

Entrepreneur 98

Entrepreneur Startup Report Statistics 98

Startup Professionals Musings

OCTOBER 10, 2015

The good news is that none of these need be mutually exclusive, according to recent studies of market trends. Apply the same high bar to product quality, employee satisfaction, social responsibilities and customer service. Marty Zwilling First published on Entrepreneur.com on 9/30/2015. Set the bar high on standards.

Entrepreneur 102

Entrepreneur Training Demand Customer 102

Startup Professionals Musings

JANUARY 9, 2016

Entrepreneurs understand that every aspect of customer satisfaction and business requires a sense of urgency to win. Entrepreneurs know that even the best new businesses don’t get found without effective marketing, testimonials and positioning work. Marty Zwilling First published on Entrepreneur.com on 12/30/2015.

Satisfaction 56

Satisfaction Entrepreneur Competition Organization 56

Startup Professionals Musings

MARCH 17, 2016

They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology. Thus it’s both a challenge and a business opportunity for every entrepreneur to expand into new markets and grow their business. No-comfort consumers – 17 percent. Marty Zwilling.

Social Media 53

Social Media Tool Anthem Google 53

Tech Zulu Event

JUNE 3, 2015

Many women rose to the top of their careers only to discover how unsatisfying, soul-draining and unhealthy a lifestyle it was and completely changed careers to find satisfaction doing something completely different where they once again became successful, but in a more balanced manner. Novel concept.

Conference 40

Conference Entertainment Startup Digital Hollywood 40

Startup Professionals Musings

JULY 19, 2015

I believe the days of the “job work” mentality are thankfully waning, with more people looking to get satisfaction by making the world a better place, rather than just tolerating brain-numbing work to fund enjoyment elsewhere. The world is a now single market, both homogeneous and heterogeneous. It’s not too late to start.

Startup 108

Startup Social Media Entrepreneur Satisfaction 108

Startup Professionals Musings

OCTOBER 26, 2015

Here are some key elements to look for and plan to capitalize on for the next iteration: A deeper level of understanding of the market. Now you know how the market has changed, what new customers are not looking for or where competitors are not so vulnerable. Don’t let the destination be your only measure of satisfaction.

Entrepreneur 99

Entrepreneur Satisfaction Metrics Startup 99

Startup Professionals Musings

DECEMBER 14, 2015

Early adopters love new technologies, but mass market customers want solutions, not technology. "If Every solution needs a business team first who knows how to market, distribute and support the product. In addition, good marketing and support plans can take as long as product development. Do both in parallel to be timely.

Technical Review 60

Technical Review Startup Social Media Competition 60