Startup Professionals Musings

MARCH 25, 2016

Include mobile-app support and new social-media channels. Incorporate social consciousness into your message. Use social media and personal discussions to isolate their interests and needs. They are looking for online reviews and social-media recommendations from their friends.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

SEPTEMBER 21, 2016

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. There are a multitude of opportunities through social media to engage your customers, as well as getting out of your office into the marketplace.

Social Media 99

Social Media Metrics Customer Custom 99

Startup Professionals Musings

OCTOBER 12, 2016

With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside. Competitive and leadership leverage. Marty Zwilling First published on Huffington Post on 10/11/2016.

Customer 104

Customer Custom Social Media Competition 104

Startup Professionals Musings

MARCH 11, 2016

These are required to show that you have a defensible competitive advantage or at least a barrier to entry. Highlight existing presence on the Internet and social media. In addition, your company and social media names are key intellectual property. Investors are not interested in “me too” businesses.

Angel 65

Angel Startup Technical Review Social Media 65

Startup Professionals Musings

FEBRUARY 20, 2016

First-to-market is a key competitive advantage. If they want growth and sustainability, they often increase the smart risks, meaning more risk for growth or competitive advantage. A startup has no brand, so new products, no matter how great, need real marketing, social-media advocates and education efforts to attract customers.

Startup 58

Startup Resource Entrepreneur Ideas 58

socalTECH

APRIL 21, 2017

Georg Richter: For the five years before I started the company in January of 2016, I was at Guthy Renker, which is one of the largest and biggest direct marketing companies in the world. You can get orders at a low cost in the beginning using things like social media. Strangely enough, there's no competition there.

Startup 145

Startup Product Customer Custom 145

Startup Professionals Musings

JANUARY 11, 2016

Use social media and live customers to eliminate any reality distortion in your internal perception of value. Thus, passion is a good thing, and it can be your competitive advantage, but only if you don’t let it lead to a self-reinforcing spiral of choices and actions that result in critical business miscalculations and missteps.

Startup 62

Startup Ideas Entrepreneur Statistics 62

Startup Professionals Musings

JANUARY 3, 2018

Both are required to stay competitive. Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social platforms such as Slack and Trello. In the US, 55 million workers identified themselves as freelancers in 2016, up 6% from 2014.

Startup 61

Startup Case Study Platform Yahoo 61

Startup Professionals Musings

APRIL 16, 2016

A focus on business execution certainly includes selecting the right idea and developing a marketable solution, but it also requires selecting a viable target market, attracting customers, winning against competition, and delivering a value proposition which is attractive to customers as well as the business.

Ideas 54

Ideas Entrepreneur Customer Custom 54

Startup Professionals Musings

AUGUST 19, 2016

For example, early social media startup Friendster was so enamored with their early acceptance that they turned down a $30 million offer from Google, then quickly ran into money woes and tough competition. Marty Zwilling First published on Forbes on 08/13/2016. That’s a win-win combination for everyone.

Startup 57

Startup Training Entrepreneur Customer 57

Startup Professionals Musings

APRIL 25, 2016

If you have a great social cause, perhaps you should be looking for philanthropists instead of investors. Other social ventures may make good family businesses, but scaling and profitability are limited. Secret sauce' or competitive advantage is not clear. Marty Zwilling First published on Entrepreneur.com on 04/15/2016.

Funding 57

Funding Social Media Startup Patents 57

Startup Professionals Musings

MARCH 16, 2016

This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing. These alternatives are used in lieu of traditional media such as radio, newspaper and television. The new entrepreneurial age is here, but you can’t be competitive if you don’t speak the language.

Startup 57

Startup Software Review Equity Invest 57

Tech Zulu Event

FEBRUARY 4, 2015

By 2016, app downloads are estimated to reach 44 billion and app-to-person messaging is seen to overtake text messaging. It is a good thing that there is an app for everything today — work, social media, games, shopping, travel, photography, and schedule of movie screenings. What’s in an app? Branding with an app.

Mobile 40

Mobile Social Media Google Software Review 40

Both Sides of the Table

MARCH 25, 2016

But that’s harder to build in 2016 than it was in say 2005. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition. You need to ask yourself honestly how your product or service is going to be significantly better in some way than the competition that exists in the market.

Startup 150

Startup Marketing Study SEO 150

TechCrunch LA

AUGUST 11, 2021

Linktree leads the space, securing a recent $45 million Series B raise to build out e-commerce features, but Beacons boasts competitive creator monetization tools with just a $6 million seed round in May. Linktree has been around since 2016 and has more funding than its up-and-coming competitors.

Platform 286

Platform Commerce Startup Tool 286

Startup Professionals Musings

DECEMBER 9, 2016

They need incentives to investigate market trends and competitive actions, as well as continuous communication of the bigger picture of the business and current objectives. Marty Zwilling First published on Huffington Post on 12/07/2016. Give credit. Reward success.

Marketing 89

Marketing Coach Mentor Social Media 89