Startup Professionals Musings

MARCH 7, 2016

Founders soon learn that customers only spend real money for solutions rather than ideas. A good execution requires a plan and the right people, combined to create operational excellence and exceptional customer value. Companies that do this best become market leaders. Enable team members to run the business as their own.

Ideas 59

Ideas Technical Review Google Startup 59

LATechDigest

OCTOBER 26, 2016

— LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. Packed house for startup marketing panel at #latechsummit pic.twitter.com/m69V5KEJhr.

Snapchat 40

Snapchat Lootcrate Riot Games Downey 40

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

DECEMBER 30, 2016

Some experts have tied this market to location detection hardware (GPS), but even that is now pervasive on all smart devices. Until a new brand has national recognition or high promotion, it won’t be found or used by local customers or out of town visitors. Marty Zwilling First published on Inc.com on 12/13/2016.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

JANUARY 2, 2017

At worst, it’s a learning opportunity for you and your team, which can lead to providing a better customer solution or experience. At best, you may find a new revenue stream providing a product or service that eliminates a painful problem for both you and your customers. Don’t let costs escalate, or customers escape for lack of action.

Metrics 58

Metrics Entrepreneur Examples Coach 58

Startup Professionals Musings

AUGUST 19, 2016

An initial revenue surge, or a major cash advance from investors often leads to a mentality of building a large customer base at any cost. As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily. Failure to follow-up on customer receivables delays.

Startup 57

Startup Training Entrepreneur Customer 57

Startup Professionals Musings

AUGUST 8, 2016

By profit, I simply mean offering a product or service to customers for a price that exceeds the total costs associated with the solution, thus providing some basis for recovering sunk costs and generating a return for stakeholders. Solve a painful problem for customers who have money to spend.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Startup Professionals Musings

JULY 22, 2016

You need to quantify measurable criteria for success, using business metrics. These could include customer penetration, revenue growth, budget guidelines, and industry visibility. Team members begin by working with industry experts, advisors, and customers to validate assumptions, implementation plans, and financial parameters.

Startup 56

Startup Metrics Entrepreneur Resource 56

Startup Professionals Musings

JANUARY 30, 2016

It’s easy to declare yourself an entrepreneur, but it’s not so easy to convince investors, your team and customers that you are that special one to fund and follow. Vision of providing real customer and social value. Sets realistic goals with milestones and metrics to gauge progress.

Startup 58

Startup Satisfaction Entrepreneur Customer 58

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. Now you have real customers who can quickly turn off hundreds of potential customers if you ignore their feedback.

Social Network 59

Social Network Startup Demand Entrepreneur 59

Xconomy

SEPTEMBER 23, 2016

Redwood City, CA-based AltspaceVR is just one of the tech companies that’s trying to draw in more users or customers by creating new projects that put an election spin on their core offerings. The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making.

Technical Review 40

Technical Review News Social Media Startup 40

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

NOVEMBER 14, 2016

These are the endless stream of email, phone calls, and daily crises which prevent really important accomplishments, like closing customers. In today’s market, no solution is perfect for everyone, so achieving perfection is unrealistic and unproductive. Define clear goals and metrics for your productivity.

Tips 100

Tips Activity Startup Product 100

Startup Professionals Musings

SEPTEMBER 19, 2016

As an entrepreneur looking for an idea, it makes sense to explore problem areas within your knowledge comfort zone, but when you are building a business with the solution, you have to stretch your comfort zone to keep up with the market and stay ahead of competitors. Define and use metrics to measure your progress.

Social Network 94

Social Network Startup Ideas Entrepreneur 94