Remove 2016 Remove Metrics Remove Sales
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Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57
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3 Important Facebook Marketing Trends in 2016

Tech Zulu Event

How can your company best benefit from social networking ads in 2016? In addition, make use of as much automation as you can in 2016 to reduce manpower costs and put the money towards other more important matters. Here is the breakdown of these 3 factors to watch in 2016: 1. That was $15.5 billion in 2015 alone.

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8 Initiatives To Increase Your Business Growth Curve

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

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9 Steps To Increasing Your Street Smarts In Business

Startup Professionals Musings

For example, what looks like a sales revenue problem may actually be a new competitor offering, a marketing decline, or a lag in receivables. Establish metrics to assure solution and prevent recurrence. Define the required metrics, including a check for side effects and follow-on problems. It’s easy to jump to conclusions.

Metrics 58
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When Did Profit Become A Bad Word For Entrepreneurs?

Startup Professionals Musings

Investors look for sales at full price, to people you don’t know, to validate demand, price, and margin. Show an aggressive marketing and sales plan. The smart ones identify and budget innovative approaches, and use metrics to tools to monitor effectiveness. Marty Zwilling First published on Forbes on 08/02/2016.

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How To Get New Customers By Targeting New Markets

Startup Professionals Musings

I’m talking about highly targeted efforts on specific demographics with pre-defined metrics, not the “spray and pray” -- spray your message broadly and hope it sticks somewhere -- approach. Marty Zwilling First published on Entrepreneur.com on 03/16/2016. Test drive marketing programs outside of your comfort zone.

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7 Startup Pitfalls Can Kill Your Business Growth

Startup Professionals Musings

As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily. My recommendation is to bring in some experienced business professionals at this point, who understand the challenges and realities of sales, marketing, personnel, finances, and operations.

Startup 57