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Viant Jumps In IPO

socalTECH

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 The company's long history--it was founded in 1999--includes the acquisition of MySpace in 2011, a 60% acquisition by Time Inc.

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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch LA

Fast forward to almost exactly one year later, and a lot has changed for the payments and software startup. Since its 2017 inception, SpotOn has been focused on providing software and payments technology to SMBs with an emphasis on restaurants and retail businesses.

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Viant Launches IPO

socalTECH

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. in 2018, and the acquisition of Adelphic in 2017. The IPO will raise as much as $181M for Viant.

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Invoca Names New VPs

socalTECH

Santa Barbara-based Invoca, which provides call tracking and marketing intelligence software, says it has named Paula Schmidlin as Senior Vice President, People & Culture, and promoted Ben Sullivan to Executive Vice President, Sales.

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YP Holdings Acquired By Dex Media

socalTECH

Los Angeles-based YP.com , the provider online directories and services to help businesses get their companies online which has been remade by a number of technology executives into a provider of local business marketing and automation software, has been acquired by competing directory provider Dex Media. READ MORE>>.

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Snap Unloads Placed To Foursquare

socalTECH

the parent firm of Snapchat , has sold off Placed , a developer of location intelligence and offline attribution software tools. Financial terms of the acquisition were not announced. had acquired Placed in 2017, paying $135.2M The acquisition by Foursquare came after it raised a new $150M investment from the Raine Group.

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Triton Digital Acquires Omny Studio

socalTECH

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.