Startup Professionals Musings

MAY 5, 2017

Expect to spend your limited budget on marketing. Word-of-mouth and minimal marketing does not drive a sustainable business. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support. Marty Zwilling First published on Inc.com on 04/20/2017.

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Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

MARCH 17, 2017

As an example, early businesses that were willing to publish their commitment to “customer satisfaction or your money back” became influencers. The net effect is that influencers can rely more heavily on the less expensive “pull” marketing, rather than traditional “push” marketing. Demonstrate your commitments and consistency.

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Startup Professionals Musings

JANUARY 10, 2018

Market changes happen rapidly and regularly these days, requiring a realignment of skills, processes, and approaches to keep up. Marty Zwilling First published on Inc.com on 12/26/2017. We have all heard how messages change, when passed up or down the line, even without any politics or personal agendas.

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Startup Professionals Musings

NOVEMBER 24, 2017

Test new things and keep testing in your market for things that work. Count the number of new projects, time and resources required to implement, and measure the return in revenue, customer satisfaction, or cost savings. Look for growth in emerging global market geographies. Don’t allow a subjective view to cloud your reality.

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Customer Custom Technical Review Summary 52

Startup Professionals Musings

OCTOBER 6, 2017

Success in business, as in life, is about turning pain into satisfaction and happiness. In business, success required dodging competitors and keeping up with and leading the market, It’s all about execution. Do you throw up your hands and quit at the first sign of market shift, a well-funded competitor, or economic slowdown?

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Entrepreneur Technical Review Satisfaction Ideas 58

Startup Professionals Musings

DECEMBER 22, 2017

Use this opportunity to validate their satisfaction and support for your company and your solution. During that period, it is very difficult for either party to get out of the deal, since there is no public market for the stock, and business divorces normally mean bankruptcy. Marty Zwilling First published on Inc.com on 12/05/2017.

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Startup Professionals Musings

OCTOBER 7, 2017

Compared to what I most often see today, these approaches represent a “leadership mind switch” in the way entrepreneurs need to think about their behaviors to generate the level of employee engagement required to keep up with rapid market changes and customer demands. Marty Zwilling First published on Huffington Post on 10/06/2017.

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Entrepreneur Customer Custom Coach 59

Startup Professionals Musings

OCTOBER 23, 2017

Unfortunately, some are so in love with themselves (narcissistic), that they can’t be convinced that anyone else could possibly run their finances, or take on marketing. It’s your success and satisfaction that’s really at stake. Marty Zwilling First published on Inc.com on 10/09/2017. Don’t let your ego get in the way.

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Help Startup Course Technical Review 66

Startup Professionals Musings

AUGUST 16, 2017

That fosters a lack of attention to new markets and new competitors, instead of an eagerness to learn and innovate. Takers can never get satisfaction, and they antagonize those around them. Marty Zwilling First published on Inc.com on 08/02/2017. Make your business a continuous learning process. Only givers build self-esteem.

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Software Review Technical Review Startup Press 57

Startup Professionals Musings

APRIL 30, 2017

These challenges, with recommendations for addressing them, were detailed nicely for me in a new book, “ The Boomerang Principle ,” by Lee Caraher, who has built several companies, and has helped many others manage Millennials, reduce turnover, and improve satisfaction and the return hire rate. Create an expectation of happiness at work.

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Mentor Coach Satisfaction Product 61

Startup Professionals Musings

JULY 9, 2017

Then there is the follow-up to provide customer support and satisfaction. It takes partners to make a business work, normally including suppliers, marketing, channel, and distribution partners, as well as funding partners. Marty Zwilling First published on Huffington Post on 07/08/2017. Key partners. Try this one.

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Startup Professionals Musings

NOVEMBER 13, 2017

" Every employee appreciates guidance on both – to do the right thing at the right point in time, towards attainment of the organization’s goals, as well as employee satisfaction and perceived productivity. Marty Zwilling First published on Inc.com on 11/01/2017. Demonstrates extensive and current domain knowledge.

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Startup Professionals Musings

AUGUST 20, 2017

Thus I was pleased to see these challenges addressed directly in a new book, “ How to Work With and Lead People Not Like You ,” by Kelly McDonald, a well-known marketing and communications expert who specializes in multicultural and diversity marketing. Marty Zwilling First published on Huffington Post on 08/19/2017.

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Satisfaction Tool Marketing Customer 71

Startup Professionals Musings

APRIL 10, 2017

They keep their priority on communication, marketing, and an innovative business model. Good business people learn from every setback and find strength and satisfaction from overcoming or dodging challenges they didn’t create. Marty Zwilling First published on Inc.com on 03/27/2017. Building a business is a team effort.

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Startup Professionals Musings

JUNE 30, 2017

While you are still thinking, your competition will be stealing your market or the opportunity itself may go away or evolve. Action leads to a market reaction, which may spark another new idea. You act, therefore something changes, and in observing that reaction you gain market knowledge. Time is money in business.

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