Startup Professionals Musings

MARCH 22, 2017

For example, Southwest Airlines eliminated all the frills that usually come with an airline ticket, and now they are a market leader, being copied by the majors. Expand a narrow product offering to the mass-market. Online sites now advertise customized designs and personal fits. Find products that seem to fit together (bundle).

Ideas 59

Ideas Startup Examples Entrepreneur 59

Startup Professionals Musings

DECEMBER 22, 2017

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. During that period, it is very difficult for either party to get out of the deal, since there is no public market for the stock, and business divorces normally mean bankruptcy. Make it work for your new venture.

Invest 59

Invest Startup Doc Slides 59

Startup Professionals Musings

JANUARY 25, 2017

A smaller market sizing may make a good family business, if you have the funding. Highly saturated domains (more than 10 existing players), such as niche social media sites, are highly risky. Marty Zwilling First published on Huffington Post on 01/24/2017. Are you uniquely qualified to deliver the solution?

Startup 58

Startup Education Ideas Customer 58

Startup Professionals Musings

DECEMBER 20, 2019

Statistica reports that almost 20 percent more companies went public in 2018 versus 2017. Investors are showing an increased appetite for new stocks, with a good percentage of deals pricing above the marketed share price range. I can remember when creating a web site for eCommerce could easily require a million dollar investment.

Startup 128

Startup Social Media Satisfaction Entrepreneur 128

Startup Professionals Musings

JANUARY 11, 2019

Select it well – marketers will tell you that you will be selling your name, more than your products. Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Sole proprietorships need to trademark the name to protect it.

IP 93

IP Invest Patents Social Media 93

Startup Professionals Musings

JANUARY 21, 2018

According to the 2017 Kauffman Startup Activity Index , the share of new entrepreneurs who started businesses to pursue opportunity rather than from necessity reached 86 percent, more than 12 percentage points higher than in 2009 at the height of the Great Recession. The world is a now single market, both homogeneous and heterogeneous.

Entrepreneur 66

Entrepreneur Startup Social Media Satisfaction 66

Startup Professionals Musings

JANUARY 27, 2017

In my role as an advisor to you as an entrepreneur, I always recommend that you move to a more proactive customer service strategy, to include interactive social media campaigns, self-service options on your website, and personalized handling of unique requests. Think “pull” marketing rather than “push” for all services.

Customer 95

Customer Custom Services Technical Review 95

Startup Professionals Musings

DECEMBER 7, 2014

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. I will summarize here some of the key business domains with large opportunities, based on a McKinsey Global Institute study , Gartner , and other sources : Targeted marketing. Social media and web data.

Entrepreneur 109

Entrepreneur Social Media IBM IBM 109

Startup Professionals Musings

JANUARY 4, 2017

Select it well – marketers will tell you that you will be selling your name, more than your products. Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Sole proprietorships need to trademark the name to protect it.

Startup 69

Startup Patents IP Social Media 69

Startup Professionals Musings

APRIL 27, 2013

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. I will summarize here some of the key business domains with large opportunities, based on a McKinsey Global Institute study and other sources : Targeted marketing. Social media and web data.

Startup 103

Startup Social Media IBM IBM 103

Startup Professionals Musings

MAY 10, 2017

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. Of course, for a price, there are many marketing organizations and gurus willing to come to your aid. Use social media in concert with a web site and offline media.

Startup 64

Startup Sales Customer Custom 64

Startup Professionals Musings

NOVEMBER 27, 2017

In my role as an angel investor in startups, almost every pitch I see highlights some real innovation in technology, business model, or market opportunity. You may attract early adopters, who love everything new, but the mainstream market will be elusive. Create an entirely new market space or new category.

Netflix 54

Netflix Social Media Competition Customer 54