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Ad.net Buys IntentX

socalTECH

Los Angeles-based digital performance advertising firm Ad.net announced on Wednesday morning that it has acquired IntentX. Financial details of the acquisition were not announced. IntentX was founded in 2019 by Mom Chan and Vamsu Putrevu.

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LiveXLive Acquires PodcastOne

socalTECH

Los Angeles-based LiveXLive announced this morning that it has acquired Los Angeles-based PodcastOne , a subscription and advertiser-supported podcasting network. in calendar year 2019. According to LiveXLive, the deal is worth $18.1M. LiveXLive said that PodcastOne produces over 350 episodes per week, and had gross revenues of $27.5M

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Rubicon Project, Telaria Move Forward On Merger Plans

socalTECH

Los Angeles-based advertising exchange operator Rubicon Project and advertising software developer Telaria said on Thursday afternoon that the two have filed joint proxy statement and proxies, for their previously announced stock-for-stock merger. Rubicon Project said it now expects to have 2019 revenues of approximately $156M.

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Viant Files For IPO

socalTECH

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. in net income on $164M in revenues for the year ended December 31, 2019. The company reported $9.9M

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TikTok inks licensing deal with Merlin to use music from independent labels in videos and new Resso streaming service

TechCrunch LA

Despite being one of the most popular apps of 2019 , monetisation has largely eluded the company up to now. A music streaming app, which TikTok has reportedly been gearing up to launch for some time , is one way that the company could help generate revenue.

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How to Start a Podcast

Tech.Co

2019 was the year podcasting turned into a major industry. A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. Podcast celebrity Griffin McElroy admitted in a 2019 workshop that he still uses it to edit three podcasts a week.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. But then Facebook became a more crowded platform, and the same happened with Google: more advertisers, higher CPM and a more competitive environment.

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