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Reflections On 2019: Peter Cowen, Sutton Capital Partners

socalTECH

While it was a good year for our merger and acquisition practice in the SaaS and fintech space, our most exciting news is in our merchant banking sector where we invest in and advise growth companies often for several years. Are there any technology innovations, gadgets/devices, software, that you found most interesting in 2019?

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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10 Ways Owners Often Jeopardize Their Business Growth

Startup Professionals Musings

Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value.

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8 Key Disciplines Are Essential To Scale Any Business

Startup Professionals Musings

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Document processes and metrics for economies of scale. Key metrics for scaling, such as customer loyalty, are very important after initial rollout.

Metrics 86
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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Use business metrics and tools to tune your efforts. Always gauge progress by business indicators, like customer acquisition cost and customer satisfaction. Marty Zwilling First published on Inc.com on 04/25/2019. Do your homework before you begin. More social media activity doesn’t mean a higher return on investment.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. And we’re using both our data science team and our creative team to build out and optimize on the front end around these quick metrics to get things moving.

Commerce 211
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

How long does it take me to pay back my original customer acquisition costs? No prizes for guessing what some of MakeSpace’s innovations will be in 2018 and 2019. How profitable is my product or service? What sized team can I afford in order to sell, market & provide service to these customers?

Startup 286