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Reflections On 2019: Peter Cowen, Sutton Capital Partners

socalTECH

Every year, at the end of the year, we share some reflections on the past year from our readers, entrepreneurs, venture capitalists, sponsors, and others in the local technology community. One of our SaaS companies made great strides with a new product. What is the biggest lesson you learned this year?

Capital 100
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Praying to the God of Valuation

Both Sides of the Table

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In those years I learned to properly build product, price products, sell products and serve customers. you are bound to pray to the valuation Gods.

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6 Hard Questions That Every Entrepreneur Must Answer

Startup Professionals Musings

As a mentor to many aspiring entrepreneurs, I challenge them to think beyond what I call linear extensions to a current trend, such as another “easier-to-use” app for smartphones, a new dating site for pets, or another niche social network. Why doesn’t this product or service already exist? Great social entrepreneurs are rare.

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8 Tips For Getting Your Startup Right The First Time

Startup Professionals Musings

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever.

Tips 161
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10 Ways Owners Often Jeopardize Their Business Growth

Startup Professionals Musings

In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. Use multiple small orders at first.

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6 Steps To Move From Inspiration To Business Reality

Startup Professionals Musings

Thus, I’m more impressed with entrepreneurs who ask me to review their implementation plan, rather than listen again to their idea. For inspiration, I recommend you watch a few episodes of the Shark Tank TV series, where entrepreneurs pitch their wares, looking for an investment and national visibility for their product or service.

Ideas 94
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up.

Commerce 211