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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Social Bluebook was hacked, exposing 217,000 influencers’ accounts

TechCrunch LA

A social media platform used to match advertisers with thousands of influencers has been hacked. Social Bluebook, a Los Angeles-based company, allows advertisers to pay social media “influencers” for posts that promote their products and services.

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LAVA Healthcare Presents: The ins-and-outs of celebrity partnerships and how it can increase your company's value.

SoCal Tech Calendar

Tuesday, December 17, 2019 -- LAVA Healthcare Presents: The ins-and-outs of celebrity partnerships and how it can increase your company's value. With the advent of social media, these partnerships have become more accessible to even small businesses.

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Venture investors and startup execs say they don’t need Elizabeth Warren to defend them from big tech

TechCrunch LA

Warren’s plan called for regulators to be appointed to oversee the unwinding of several acquisitions that were critical to the development of the core technology that make Alphabet’s Google and the social media giant Facebook so profitable… and Zappos. Srinivasan (@balajis) March 8, 2019. — Balaji S.

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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. ” Los Angeles-based Brud is by far the most established of this new breed in the U.S.

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8 Tips For Getting Your Startup Right The First Time

Startup Professionals Musings

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Establishing your brand with interactive social media. The cost of social media done well is low. Fundraising through online platforms and crowdfunding.

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Gimlet Media and Anchor: What Spotify’s Acquisitions Mean for Podcasts

Tech.Co

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. Spotify Acquires Gimlet Media and Anchor. That’s because the acquisitions make Spotify a publisher, as well as platform.